Small Business Technology, Web & eCommerce Insights

Let Google Cook - Why Doing Less in Google Ads Often Produces Better Results Than Daily Optimization

Most advertisers think better Google Ads performance comes from constant optimization. In reality, excessive daily changes often disrupt machine learning systems before they can stabilize. This article explores why campaign stability, stronger conversion signals, better creative, and patience frequently outperform reactive PPC management.

Create a Shopify Store-Aware Conversational Chatbot

Angel A. Hernandez

We turned a basic Shopify custom app install into an immediately useful, store-scoped AI chat experience. This deep dive walks through our OAuth flow, tenant/shop mapping, AI orchestration pattern, guardrails, and operational hardening so each merchant lands in an intelligent chat already aware of their store.

Introduction to the CSS Grid Layout Module

Brian Miller

Using Shopify Liquid to Add Visible and Hidden Cart Line Attributes from Metafields

Gabriel Richards

Learn how to add cart line attributes (line item properties) to Shopify cart items using Liquid, including a simple convention for visible vs hidden attributes and concrete metafield-based examples.

From Legacy to Modern: Safely Upgrading a Symfony 4.4 + Sonata Admin App to Symfony 7.4

Upgrading a legacy Symfony 4.4 application to Symfony 7.4 is more than a version bump—it’s a strategic investment in security, performance, and long-term maintainability. This guide outlines a practical, low-risk approach using dedicated staging environments, systematic deprecation cleanup, and careful validation to modernize your stack and accelerate future feature delivery.

How I Used AI and Python to Validate STORIS and Inntopia Data for Planning, Mapping, and Pattern Finding

Thom Zolghadr

I do not dump whole exports into a chatbot. I use an LLM to help write tight Python that answers one question at a time, prove it on a small sample, then run it locally larger data sets. That keeps work repeatable, cuts token cost, and keeps sensitive fields off hosted tools while I plan integrations and product mapping.

Mindset Matters: The Culture of Endertech

Gabriel Richards

Mindset influences more than individual performance. It shapes team culture, leadership, and the way organizations respond to challenge, feedback, and change. At Endertech, our Fundamental Behaviors reflect a Growth Mindset culture built on learning, accountability, respect, and continuous improvement.

Prompt-Based Product Discovery Demo Using MCP

Gabriel Richards

This live demo shows how prompt-based product discovery transforms how customers navigate complex product catalogs. Powered by MCP, users can describe what they need in natural language and instantly surface the right products, configurations, and options without friction.

Endertech MCP 101 Webinar - How does MCP relate to ChatGPT, Claude, Grok, etc...

Gabriel Richards

AI can generate insights. But without execution, it does not create value. This MCP 101 webinar session breaks down how the Model Context Protocol connects models, data, and systems into an operational layer that drives real outcomes across retail and ecommerce.

We Replaced Shopify Search With AI — Here’s What Actually Happened

Gabriel Richards

How we built a custom MCP + OpenSearch product discovery system—and what real customers are already doing with it.

Shopify ChatGPT Checkout Payments Explained: Who Handles the Money and What the 4% Fee Really Is

Jonathan Anderson

A clear, non-technical breakdown of how payments work with Shopify ChatGPT Instant Checkout: who processes the money, what OpenAI’s role is, how the 4% platform fee works, and what this all means for merchants and customers.

The Agentic Shift: Why E-Commerce Brands Need an MCP Server Now

Gabriel Richards

We are entering the era of "Agentic Commerce," where AI agents like ChatGPT and Gemini handle the entire shopping journey. While Shopify’s Universal Commerce Protocol (UCP) opens the door, building your own private Model Context Protocol (MCP) server is how you take control. Discover why owning your data infrastructure is the key to maintaining a competitive edge.