Management
Let Google Cook - Why Doing Less in Google Ads Often Produces Better Results Than Daily Optimization
Most advertisers think better Google Ads performance comes from constant optimization. In reality, excessive daily changes often disrupt machine learning systems before they can stabilize. This article explores why campaign stability, stronger conversion signals, better creative, and patience frequently outperform reactive PPC management.
How I Used AI and Python to Validate STORIS and Inntopia Data for Planning, Mapping, and Pattern Finding
I do not dump whole exports into a chatbot. I use an LLM to help write tight Python that answers one question at a time, prove it on a small sample, then run it locally larger data sets. That keeps work repeatable, cuts token cost, and keeps sensitive fields off hosted tools while I plan integrations and product mapping.
Mindset Matters: The Culture of Endertech
Mindset influences more than individual performance. It shapes team culture, leadership, and the way organizations respond to challenge, feedback, and change. At Endertech, our Fundamental Behaviors reflect a Growth Mindset culture built on learning, accountability, respect, and continuous improvement.
Why Your Software Project Needs Professional Planning
At Endertech, Planning is the first phase in our methodology for custom software development. The goal of this phase is to produce clear technical documentation that tells the development team exactly what they’re supposed to build, and how.
Custom LMS Development: Opportunity or Setback
Discover how Custom LMS Development is affecting education & training programs within private & public organizations.
Data Driven Development - Improving Software Engineering
Discover why data driven development is important and why it’s the focus of new software engineering. Data driven development is the future.
Customer Journey Series Pt 4 - Software Development Estimate: Upfront vs Time-Based Estimates
Understanding a Software Development Estimate is important. Let's simplify software estimates & why project management style matters.
Taking Your Product From Concept to Launch - The Endertech Way
The process of developing your software product can be intimidating, frustrating, and confusing. Learn how Endertech makes it an approachable, exciting, and engaging process instead.
7 Reasons to Use Agile Software Development
Learn about the modern and preferred Agile project management style for building software system.
Celebrating International Women's Day 2019
Endertech is proud to employ Women in Tech! Read a bit about our awesome ladies here.
3 Things you can do to follow-through when you are feeling unmotivated
I’ve struggled to finish writing the article you are about to read for couple of months now; one of many times I’ve procrastinated and even failed to follow-through with something I proposed myself to do. Hope they can help you too! 👍
5 Things I Learned in My First Year of Project Management
Before you get started managing a software development project, you need to meet with the client, preferably face-to-face, to understand their pain-points if it’s an existing project, or the long-form goals if it’s a new project.