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Blog <Design, Development>

Design Case Study: CSS3 Gradient Tips & Tricks

We take a close look at some examples of what can be achieved with CSS3 gradients.

Juan Castillo, Creative Director

Blog <Development>

Website ADA Compliance

A growing roster of businesses have been snared by ADA lawsuits targeting websites. The Trump administration’s unfortunate decision to stop drafting rules for website ADA compliance leaves the marketplace vulnerable to a potential tidal wave of legal action.

David Alpern, Marketing Division Director

Blog <E-commerce>

8 Key Magento B2B Ecommerce Features

B2B transactions can involve large and complex ordering processes necessitating robust front and back-end systems. Here are some of the inherent capabilities an e-commerce system built on Magento that aide in operating a multi-faceted B2B business.

David Alpern & Sheila John

Blog <Design, Development>

How Endertech Collaborates to Build Efficient Business Software

A sneak peak into how our Designers & Project Managers work together to transform business forms(a common software interface) from “usable” to “efficient”.

Maira Ahmad & Cheyne Phillips

Blog <Management>

3 Things you can do to follow-through when you are feeling unmotivated

I’ve struggled to finish writing the article you are about to read for couple of months now; one of many times I’ve procrastinated and even failed to follow-through with something I proposed myself to do. Hope they can help you too! 👍

Noemi Quezada, Senior Developer

Blog <Blog, Design, Management>

Today, We PAINT

A few of us at Endertech mixed it up recently… we took a morning off to go painting at a local park!

Josh Hoffert, Willem Luijt & Gabriel Richards

Blog <Development>

Invisible reCAPTCHA 101

As most have probably already seen, Google has something called reCAPTCHA that is designed to prevent spambots from submitting tons of garbage to your form postback processor.

Brian Miller, Senior Developer

Blog <Cloud>

OAuth2 with Magento Cloud and Local PHP Server

I was using the magento-cloud CLI tool a bit ago, which is for interacting with their cloud hosting service, and it had an interesting login mechanism. I dug into it a bit to figure out what it was doing and thought I’d share what I learned.

Rob Olmos, Vice President, CTO

Blog <Development>

WWDC 2018: Create a Machine Learning model to categorize blog articles with CreateML

One of my favorite announcements at WWDC 2018 was the unveiling of CreateML, a new framework that helps developers create machine learning models using Swift and Xcode.

Noemi Quezada, Senior Developer

Blog <Marketing>

SEO Tactics Circa 2018

Just since as recent as 2015, Google has made significant changes to its SEO algorithm with its formula now attaching much more weight to elements such as site security, mobile responsiveness, and site speed than was the case with its SEO formula earlier this decade.

David Alpern, Marketing Division Director

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Juan on Master Your Craft

Hello @all ! This week’s topic is “Master Your Craft”

I read a good quote on the topic of mastering your craft: “You can love what you do not master, but you cannot master what you do not love.”

I think it’s easy to get caught up in the day-to-day demands of our work, focusing on what we need to get done by the end of today, by tomorrow, by the end of the week.

This kind of humdrum, nose-to-the-grindstone work is key to getting better at what we do, and is the reality of even the most seemingly glamorous profession. But it’s also important to take a step back once in a while, look at the big picture, and most importantly, evaluate our feelings.

If you don’t love what you do, then it’s just a skill, and I don’t think you can ever truly master it. But if you love what you do, then it’s a craft, and you can master it, even if it takes a lifetime.

Of course, loving what you do doesn’t mean only ever experiencing good feelings. Mastering a craft isn’t easy, and there are no shortcuts you can take.

That’s precisely why loving what you do is crucial. It gives you the patience and tenacity to grind through the tedium and frustration, and it makes incremental successes all the more satisfying. Before you know it, all those little successes begin to add up to something approaching mastery.

Rob on Master Your Craft

“This one is pretty fitting for me because as most of you probably know, i’m constantly researching, studying, learning, and so on. mainly because I just enjoy learning new things, but secretly I’m also hoping for a gem of an idea to manifest itself as I find a potentially civilization-advancing connection between ideas or subjects.

Along those same lines is to always stay on the forefront of technology so that we as a team don’t become stale in our ways (which is much different than honing our ways to be highly efficient). But also so that we’re providing our clients the best possible solution all the time.

Of course that may not be possible 100% of the time, but you can’t rationally reach 100% without shooting for it. For me personally though, I just don’t enjoy spending my time doing something an inefficient way when there’s other things I’d like to spend my time-saved on. Plus I enjoy the “wow” feeling a client demonstrates when we can demo an idea or implementation of tech they haven’t even thought of before.

I think overall, the way I think of “master your craft” is better phrased as “remain viable” — with how fast tech moves there’s just so much to keep learning, new efficiencies to be gained, new ways to apply our knowledge, that it’s exciting, and when something is exciting to me it’s difficult to not make it part of my daily habits.

Thanks for listening everyone! Please comment or ask questions if you’d like.