Web Development
From Floor Conversations to Customers: Guided Selling, Showroom Apps, and Rapora
Gabriel RichardsHow Endertech’s custom showroom systems for large retailers shaped Rapora, a Shopify-native product for smaller multi-location chains that need guided selling, CRM, and Shopify POS. Live at rapora.shop; App Store listing pending.
Is Your Hydrogen Product Page Readable by an AI Agent?
Gabriel RichardsAI agents and crawlers read the first server response, not the finished page. Here are the three ways product pages hide content from them, how to check your own, and what we found on a production Hydrogen store.
What Structured Data Actually Does for SEO and AI Search
Gabriel RichardsStructured data has a proven payoff in classic search: rich results and more clicks. For AI answers, Google, Microsoft and independent tests point somewhere else. Here's the evidence, and how we structured endertech.com around it.
Shopify's 2,048 Variants Stop at 250 in Liquid: A Furniture Guide
Gabriel RichardsA summary of the variant-limit segment of Unofficial Shopify Podcast #592, checked against Shopify's changelog and theme docs, with practical guidance on modeling furniture fabric, size and finish options.
A Checklist for Evaluating a Furniture Ecommerce Development Partner
Gabriel RichardsUse this checklist to evaluate a furniture ecommerce development partner: test catalog modeling, ERP handoffs, failed orders, and acceptance criteria.
Isolate Shared State Before Adding Parallel Test Workers
Willem LuijtParallel test runs break on shared state, not CPU count. Here is how we isolated databases, temp files, locks, and reports in a Symfony coverage run, locked only the truly shared fixtures, and merged coverage without hiding failures.
How to Protect Session-Replay Capacity From Bot Traffic
Gabriel RichardsSession-replay tools can start a tracked session as soon as their script loads. Here is how we gate the tag on consent plus a conservative browser-side bot check, and why we default to recording when unsure.
Is outsourcing website maintenance worth it over doing it in-house?
Gabriel RichardsCompare outsource website maintenance vs in-house by skills, coverage, and risk. Choose clear ownership with practical scope, recovery, and handoff checks.
Can Shopify handle B2B wholesale orders?
Gabriel RichardsCan Shopify handle B2B wholesale orders? Yes. Understand native B2B, app tradeoffs, ERP integration, and the workflow tests to complete before your store launches.
API Platform max_joins Errors: Fix the Serializer Cycle, Not the Limit
Gabriel RichardsAn API Platform max_joins error can signal a recursive serializer graph. Learn how one vehicle-fitment API removed a targeted back-reference, preserved storefront data, and added a regression test.
Can an ecommerce platform migration happen without downtime?
Gabriel RichardsEcommerce platform migration downtime is avoidable with a tested cutover plan. Learn how to protect checkout, synchronize data, and prepare recovery steps.
Ecommerce Replatforming: A Practical Risk and Readiness Checklist
Gabriel RichardsUse this ecommerce replatforming checklist to verify launch readiness. Check data, integrations, SEO, checkout, and recovery before switching your store.