Shopify is our primary platform for new stores, migrations, and omnichannel programs. When catalog rules, integrations, or workflows need more control, we engineer custom ecommerce platforms your team can operate.
Berríos Furniture engaged Endertech to plan a migration from a legacy nopCommerce site to Shopify, including complex STORIS logistics integration, multi‑language support, and a catalog strategy that preserves SEO while enabling ongoing data imports.
Endertech helped Brake Performance, a custom brake rotor and kit manufacturer, re‑engineer a legacy ecommerce platform into a modern decoupled stack with complex vehicle fitment, deep data migration, and operational integrations—and continues to support growth as a retained fractional CMO partner.
Endertech partnered with Home Zone Furniture, a Texas-based furniture retailer, to migrate from a legacy nopCommerce/eSTORIS setup to Shopify. By integrating STORIS for inventory and orders, re-architecting the catalog around variants, and modernizing UX and marketing integrations, we helped the client gain better control over their ecommerce channel and support broader, nationwide sales.
Own the full program or bring us in for the highest-risk workstreams—migration, integrations, or launch hypercare.
Commerce discovery
Platform fit, integration map, and phased roadmap before major build spend.
Build and migrate
Storefront, data, and integrations as one accountable delivery team.
Launch hypercare
Dedicated response after go-live with daily metrics and issue triage.
Ongoing optimization
Performance, search, merchandising, and integration improvements once stable.
Ecommerce FAQ
Ecommerce development questions
Straight answers on platforms, migrations, integrations, and how we work with Shopify-first programs.
Ecommerce services
Platform choice, migrations, and omnichannel delivery.
What ecommerce platforms does Endertech work with?+
Shopify is our primary commerce platform for new builds, migrations, and ongoing optimization. We also build and maintain custom ecommerce platforms when catalog rules, integrations, or operational workflows require more control than a standard SaaS storefront allows. Platform choice depends on catalog complexity, ERP or STORIS requirements, headless needs, and how your team wants to operate day to day. See Shopify development and platform migrations.
When should we migrate to Shopify versus extend what we have?+
Migration makes sense when platform limits, vendor sunset, total cost of ownership, or operational friction exceed the cost of a planned move. Extension can still be right when the current stack is stable, integrations are healthy, and the roadmap does not require capabilities the platform cannot deliver. We start with an honest readiness review—data, SEO, integrations, and cutover risk—before recommending replatforming.
How do you handle STORIS, ERP, and omnichannel integrations?+
Furniture and multi-location retailers often need STORIS or ERP truth alongside Shopify for the customer-facing storefront. We design middleware, reconciliation, and monitoring so inventory, orders, and catalog changes stay aligned. Integrations are scoped with clear ownership, error handling, and operational runbooks—not one-off scripts that only work on launch day.
What does a typical ecommerce engagement include?+
Engagements usually combine discovery, solution design, storefront and integration build, quality assurance on realistic data, launch support, and a hypercare window after cutover. Scope varies: a focused migration workstream, a new Shopify build with STORIS, or headless Hydrogen when storefront freedom matters. We phase work so revenue-critical paths are validated before broader rollout.
Can you improve search and discovery on an existing store?+
Yes. Conversational and AI-assisted search can be added to Shopify and custom storefronts when catalog data, merchandising rules, and evaluation criteria are in place. Search improvements are most durable when tied to how buyers actually ask questions—not bolted on as a generic chat widget.
Start With the Store
Have a commerce initiative that needs honest scoping?
Share your platform, catalog constraints, and integration map. We will help frame a sensible first phase and the tradeoffs behind it.