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Furniture eCommerce & POS Solutions
Better Online Stores & More In-Store Conversions
When your online store satisfies, customers trust you and walk in ready to buy.
Endertech knows how to build satisfying furniture buying experiences that connect the online and in-store experiences.
Why Choose Endertech
Because you want to work with ecommerce experts that also understand the nuances of furniture retail operations.
Basic e-commerce falls flat for furniture retailers.
- You're managing many categories, products with options, and custom orders.
- Your customers are careful and want to know product details, delivery timing, and warranty information.
- Your order processing involves local delivery trucks, freight shipping, and/or coordination with vendors.
- Your marketing must support in-store shopping as much, if not more than online.
Your tech partner should understand all this and have solutions.
Catalog Management
The catalog management system and tools we set up for you ensure discoverability and build customer confidence.
Your staff will be able to easily maintain a catalog that feeds digital marketing, online shopping, and in-store shopping needs.
Details That Matter
The product pages that we design ensure customers easily find the information they need to make buy decisions.
Customers care about dimensions, materials, features, options, and availability as much as what the furniture looks like.
Discoverability is Critical
The navigation systems we design ensure customers can quickly find the specifc types of furniture they're looking for.
Customers prefer a simple category structure to get started, and then want to drill deeper into specifics with filters.
Conversion Requires Care
We don't accept the default cart and checkout flows from generic providers.
The confidence we built leading to "Add to Cart" must be supported all the way through "Place Order" and beyond.
Systems Must Integrate
Whether you drop-ship or deliver out of your own warehouses, you have backoffice systems that need to integrate.
Endertech's engineering prowess enables efficient system integrations that help you keep the sales you've earned.
Marketing Flows
The marketing systems we craft ensure product discoverability in online search, including AI search, plus location visibility to drive in-store traffic.
Your customers want to know what you have, and then see it and feel it. Our marketing systems understand that and nurture customers from their chair to your door.
Trusted by Successful Furniture & Mattress Retailers
From online-only to 500+ locations, we help build successful furniture e-commerce systems.
Deep e-commerce platform knowledge & custom software engineering foundations meet our furniture industry experience. Result: systems that work.
Established Technical Partner
Founded in 2000, Endertech has two-plus decades shipping e-commerce solutions.
Senior-Led Projects
Experienced engineering and architecture leads stay involved throughout the relationship.
One Accountable Team
Strategy, design, engineering, support, and marketing are all aligned and available in one team.
How We Reduce Project Risk
Well-documented plans align teams & expectations, plus provide the roadmap.
Engaging a new vendor and starting a new major e-commerce project can be risky. Choosing Endertech is a safe bet because of our experience and process.
You WILL end up with a better furniture e-commerce system than you have now.
Know the Catalog
And not just at a high level.
We begin by deeply understanding what you sell and what product details you already have.
We identify attributes that might be missing which would aid in discoverability.
We plan systems to improve catalog quality standards that your team can maintain going forward.
Inventory & Fulfillment
And not just what's in stock.
The best furniture e-commerce sites can tell customers what's in stock, where, and how many.
Customers want to know if they can see and feel it in-store. They want to know how long for delivery. They want to know availability dates if it's out of stock.
We analyze your systems and plan how to bring this information to light.
PDP Matters Most
And not just a picture & price.
This is your site's most important template. It must sell the furniture by building confidence in the shopper.
So we design PDP before anything other page. We visualize the layers of product information that build a compelling story and answer a customer's questions.
In many ways, your PDP design is the key document in your roadmap.
Checkout & Beyond
And don't forget the finish.
The highest converting sites carefully curate the experience from PDP all the way to checkout and beyond.
Our designs continue to build confidence through the cart, into checkout, and in follow up communications.
This increases conversions, minimizes returns, and maximizes return business with follow up marketing flows.
Top Furniture E-commerce Examples
Furniture & Mattress Retail Successes
Furniture retailers that have allowed Endertech to design and implement their e-commerce systems have been rewarded with +100% online revenue gains compared to prior versions.
Mattress Retail - Omnichannel
Mattress Warehouse: Headless Shopify & Sales Rep App Boosts Omnichannel
Endertech helped Mattress Warehouse replace an underperforming Shopify store with a headless Shopify Hydrogen site, a custom middleware bridge to STORIS, and an in‑store Sales Rep App for 300+ stores—creating a more reliable, scalable foundation for ecommerce and omnichannel sales.
Furniture Retail - Ecommerce
Today’s Patio: Shopify + STORIS Integration with AI Search & Offline Conversion Tracking
Endertech helped Today’s Patio move from WooCommerce to Shopify, integrate their STORIS ERP, re-architect a complex catalog, and layer on conversational search and offline conversion tracking—creating a scalable ecommerce and marketing foundation that continues to support strong online growth.
Furniture Retail - Ecommerce
Home Zone Furniture: Migrating from NopCommerce to Shopify with Integrated STORIS Inventory
Endertech partnered with Home Zone Furniture, a Texas-based furniture retailer, to migrate from a legacy nopCommerce/eSTORIS setup to Shopify. By integrating STORIS for inventory and orders, re-architecting the catalog around variants, and modernizing UX and marketing integrations, we helped the client gain better control over their ecommerce channel and support broader, nationwide sales.
Furniture Retail - ECommerce
Berríos Furniture: nopCommerce to Shopify Migration with STORIS Integration
Berríos Furniture engaged Endertech to plan a migration from a legacy nopCommerce site to Shopify, including complex STORIS logistics integration, multi‑language support, and a catalog strategy that preserves SEO while enabling ongoing data imports.
Furniture E-Commerce Platforms & Integrations
We build on and connect leading platforms.
Shopify, STORIS, Klaviyo, and many other ERPs, APIs, and apps.
Shopify for Furniture
Shopify is probably the best fit for most furniture e-commerce applications.
A robust platform, a gigantic app marketplace, easy content management, and many automatic integrations make Shopify almost turnkey for many furniture retailers.
Combine with a savvy Shopify Plus Partner like Endertech, and *almost* turnnkey turns into *actually* turnkey for your operations.
STORIS API Integration
Many furniture retailers use STORIS for their POS and backoffice operations.
Endertech pioneered the API integration between Shopify and STORIS. We may have more experience linking the two than anyone.
Our middleware solution helps bring a automation and a friendly interface to many of STORIS' sophisticated features.
Klaviyo Flows
Klaviyo is the leading platform for email and SMS marketing automation.
By integrating your Shopify and POS data with Klaviyo, you can make data available in their interface to be used for crafting smart marketing flows.
Endertech is great not only at getting the data pipelines right, but also helping develop smart and creative flows that keep customers coming back.
Bring Your E-commerce Platform
Even if not one of the specific platforms mentioned here, remember, Endertech has been around since 2000, so we can do it all.
Magento, BigCommerce, WooCommerce, nopCommerce, DemandWare, SalesForce, etc etc... we've seen them, touched them, and migrated them.
We can help improve your conversions no matter your furniture e-commerce platform.
Bring Your ERP or POS
Even if your ERP or POS has not been mentioned, remember, Endertech's roots are deep with custom software development.
We excel at analyzing data systems and crafting robust solutions to integrate systems and implement workflows.
We can smooth our your furniture e-commerce operations no matter your existing stack.
Bring Your Marketing Tools
Even if you don't use Klaviyo, that is but one of the many marketing tools Endertech uses and is familiar with. Chances are, we can work with your tools too.
Endertechies all have a solid technical foundation, and we've been around the block for two decades... so we tend to learn and understand quickly.
It our underlying savvy that benefits you, the specific tools we use together are secondary.
How We'll Work Together
Consistent process yields consistent results.
Every engagement begins with consultation, analysis, and planning. This leads to implementation & testing, which leads to marketing, enhancements, and ongoing support.
Analysis & Planning
Through consultation and research, we'll get to know you, your brand, your goals, and our starting place.
The outcome of this phase is a written and visual plan describing how we're going to get from where we are, to where we want to be.
Implementation
Through an interative process, we will execute the plan and show progress at regularly scheduled intervals.
You will see your project build up piece by piece and will have ample opportunity to weigh in on details as they materialize.
Marketing & Support
We will tie in product feeds, automated marketing systems, reporting systems, and schedule monthly reviews with you.
We will be available at any time for support and will proactively share our analysis and ideas to grow your revenue.
Enhancements
Art is never finished, only abandoned... and we do not intend to abandon your site.
We will regularly apply ourselves towards improving your site. We will keep you apprised of what's new in the ever-changing e-commerce landscape, and help you apply what fits.
Ready to Upgrade Your Furniture E-commerce Business?
We would love to hear from you, talk to you, and help you engineer growth.
It's as simple as completing our contact form. Please share a bit about your furniture company and e-commerce goals or problems.
We'll schedule with your shortly thereafter.