Search Results
More Ad Groups, Not More Budget: How Precision Targeting Cut CPA 18% in a Mature Search Campaign
A mature Search campaign had plateaued under a handful of broad, catch-all ad groups. Splitting them into narrower, tightly-themed ad groups - same budget, same campaign - cut cost per conversion 18% and lifted ROAS to 8.7x in seven weeks.
Get the Most From the Web Designer You Hire
Backing up a little to before when you actually hire a designer, spend some time and take a close look at their portfolio of work.
How AI, Plasmic, and Next.js Changed the Way We Build Websites
Endertech rebuilt its own website around Plasmic and Next.js to create a governed visual CMS. Marketers can now edit pages visually while engineering preserves the design system, SEO, analytics, performance patterns, and brand standards—proving you don’t have to choose between speed and quality.
Geography-First PPC: How to Structure Google Ads for Regional Service Businesses
Most Google Ads guidance assumes one city or one service. This breaks down how to structure an account for businesses that are neither: organizing campaigns by service line, layering Performance Max by audience, and expanding geographic targeting in deliberate phases instead of all at once.
Shopify Metafields: What It Is & How To Use It
Shopify Metafields offer a convenient way to customize a Shopify store without code. Learn what it is & how to add it to your online store.
React Server Components in Shopify Hydrogen: The What, Why, & How
A guide on React Server Components in Shopify Hydrogen. The fundamentals, benefits, limitations, & best practices for merchants & developers.
Shopify Hydrogen Framework: How It Works to Help Your Shopify Design
Learn how the Shopify Hydrogen framework employs different methods to balance power & performance to accelerate frontend design & development.
6 Ways To Increase Your Shopify Average Order Value
Looking for ways on how to increase your Shopify average order value? Here are six strategies to increase your AOV and improve the customer lifetime value.
Forgotten Webpage Not Same as Deleted One (just ask LeBron)
"Scrubbing" unnecessary pages from a website avoids problems like the Cleveland Cavaliers had with "The Letter" while courting LeBron James return.
The Shopify Checkout Page Layout - Is it a Big Deal?
The Shopify checkout page works for most merchants’ needs, and there are multiple ways in which it’s been optimized for conversion.
Selling Globally on Shopify: 8 Factors To Consider
Article on the best 8 factors to consider for selling globally with Shopify. We list each factor, their importance and the next step to incorporate in your store.
The Shopify Theme and Online Store Editor Explained
Article that breaks down the Shopify Theme and Online Store Editor in order to make better design decisions for your Shopify store.