Articles & Perspectives
Using Shopify Liquid to Add Visible and Hidden Cart Line Attributes from Metafields
Learn how to add cart line attributes (line item properties) to Shopify cart items using Liquid, including a simple convention for visible vs hidden attributes and concrete metafield-based examples.
From Legacy to Modern: Safely Upgrading a Symfony 4.4 + Sonata Admin App to Symfony 7.4
Upgrading a legacy Symfony 4.4 application to Symfony 7.4 is more than a version bump—it’s a strategic investment in security, performance, and long-term maintainability. This guide outlines a practical, low-risk approach using dedicated staging environments, systematic deprecation cleanup, and careful validation to modernize your stack and accelerate future feature delivery.
How I Used AI and Python to Validate STORIS and Inntopia Data for Planning, Mapping, and Pattern Finding
I do not dump whole exports into a chatbot. I use an LLM to help write tight Python that answers one question at a time, prove it on a small sample, then run it locally larger data sets. That keeps work repeatable, cuts token cost, and keeps sensitive fields off hosted tools while I plan integrations and product mapping.
Mindset Matters: The Culture of Endertech
Mindset influences more than individual performance. It shapes team culture, leadership, and the way organizations respond to challenge, feedback, and change. At Endertech, our Fundamental Behaviors reflect a Growth Mindset culture built on learning, accountability, respect, and continuous improvement.
Prompt-Based Product Discovery Demo Using MCP
This live demo shows how prompt-based product discovery transforms how customers navigate complex product catalogs. Powered by MCP, users can describe what they need in natural language and instantly surface the right products, configurations, and options without friction.
Endertech MCP 101 Webinar - How does MCP relate to ChatGPT, Claude, Grok, etc...
AI can generate insights. But without execution, it does not create value. This MCP 101 webinar session breaks down how the Model Context Protocol connects models, data, and systems into an operational layer that drives real outcomes across retail and ecommerce.
We Replaced Shopify Search With AI — Here’s What Actually Happened
How we built a custom MCP + OpenSearch product discovery system—and what real customers are already doing with it.
Shopify ChatGPT Checkout Payments Explained: Who Handles the Money and What the 4% Fee Really Is
A clear, non-technical breakdown of how payments work with Shopify ChatGPT Instant Checkout: who processes the money, what OpenAI’s role is, how the 4% platform fee works, and what this all means for merchants and customers.
The Agentic Shift: Why E-Commerce Brands Need an MCP Server Now
We are entering the era of "Agentic Commerce," where AI agents like ChatGPT and Gemini handle the entire shopping journey. While Shopify’s Universal Commerce Protocol (UCP) opens the door, building your own private Model Context Protocol (MCP) server is how you take control. Discover why owning your data infrastructure is the key to maintaining a competitive edge.
Integrating Avalara with Shopify Checkout to Clearly Show Recycling Fees
Some states require mattress recycling fees to appear as their own tax line during checkout. This article walks through how we combined Avalaras AvaTax API, Shopify metafields, middleware, and Checkout UI extensions to display a clear tax and recycling-fee breakdown in Shopify checkout for two brands.
Bringing In‑Store Personalization Online: How We Integrated STORIS with Klaviyo Using Webhooks
How we connected STORIS to Klaviyo with a custom webhook middleware so retailers can use in‑store quotes, orders, and fulfillments to trigger personalized email flows, review requests, and smarter segmentation—bringing online‑level personalization to the showroom.
AI Driven Software Development with Cursor
AI has changed how we write software, but the real story isn’t “AI writes code.” The real story is how you work with AI: what you delegate, what you design yourself, and how you keep the whole thing from turning into an unmaintainable mess.