Leveraging the Mini Cart for More and Larger Sales

Most e-commerce models use a funnel to show a linear process of finding your site, then finding products, adding those products to a cart, and finally checking out. However many shoppers don’t follow a linear model.

Making “Available to Try” Accurate for Product Kits

For kits on Shopify + STORIS, “Available to try” should only light up when every component has stock at that store—and fail closed when inventory data is missing.

Geography-First PPC: How to Structure Google Ads for Regional Service Businesses

Most Google Ads guidance assumes one city or one service. This breaks down how to structure an account for businesses that are neither: organizing campaigns by service line, layering Performance Max by audience, and expanding geographic targeting in deliberate phases instead of all at once.

Optimizing Your Checkout Funnel

Almost every website has a goal. Often the goal is to get someone to buy something. Other times, the goal may be to get the reader to complete a contact request. Sometimes the goal may be to inform or entertain, but there is still a goal.

Managing Remote Offshore Software Development Teams

Working with remote teams seems like a daunting task, but really can be as efficient as managing an in house team. If managed correctly, this type of remote team model can be very beneficial to your business.

What’s the Average eCommerce Conversion Rate? Find Out Here

Have you every wondered how your e-commerce store's conversion rates compare with averages across industries and the world? Here's a nice visual to help you understand.

How To Start a Headless Shopify Store

Learn how to start a headless Shopify store in five key steps. Discover what it means to go headless with your Shopify store and the available options for building one.

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Why an Email Marketing Specialist is a Crucial Investment

Email marketing specialists can maximize the potential of email marketing. They help businesses run effectively, reach and engage their audience, and drive conversions.

What You Need to Know About Average Email Marketing Cost

Learn the quick facts about the average cost of email marketing, the applicable pricing models, and how much you will likely spend. Discover the appropriate way to budget for your email marketing.

Using AI to Accelerate and Enhance Test-Driven Development

How an Email Marketing Consultant Can Help Grow Your Business

Learn how an email marketing consultant can help grow your business. And why you may need one or not.