Small Business Technology, Web & eCommerce Insights
Articles & Perspectives
SEO Tactics Circa 2018
Just since as recent as 2015, Google has made significant changes to its SEO algorithm with its formula now attaching much more weight to elements such as site security, mobile responsiveness, and site speed than was the case with its SEO formula earlier this decade.
Progressive Web Apps
Roberto Olmos“Progressive Web App” (PWA) is a term coined around 2015 to describe websites that operate like native apps and meets a set of criteria for the functionality that the PWA takes advantage of.
The Hana Shirt Co. Release!
Jonathan AndersonThis unique vintage Hawaiian shirt website was one of our first custom e-commerce projects allowing them to share their rare collection of vintage Hawaiian shirts with the world, ranking #1 on Google for a variety of Hawaiian shirt related keywords.
Managing the Challenging Transition to AdWords New UI
With apologies to Bing Ads, whom I greatly respect as well, the standard bearer for efficient, intuitive, and functional pay per click UI (user interface) has always been Google AdWords.
Optimizing Your Checkout Funnel
Almost every website has a goal. Often the goal is to get someone to buy something. Other times, the goal may be to get the reader to complete a contact request. Sometimes the goal may be to inform or entertain, but there is still a goal.
1 Year In: Essentials for a New Software Developer
Arturo TrejoIn my last article I talked about 3 key things I have learned as a junior developer: those keys were being open minded, learning every day, and becoming a part of the company. However, I always wondered at an early stage what essentials should I know?
Music Pad Controller Using only JavaScript HTML and CSS
Anil and I are die-hard music fans. Listening to anything ranging from the sweet sounds of an acoustic guitar to the deep depths of a bass. There is no better way to code than when we are coding to the beat of our favorite song. We decided to figure out ways we could relate code to music.
E-commerce Trends + Facts 2018
Sheila V. John2017 was a banner year for E-commerce in US and globally. In the US alone, over 54M shopped online and over 64M shopped online and in stores. There were 58 days where online sales exceeded 1 Billion dollars. US Online Sales topped $459B which represents approximately 13% of Total US Retail.
Digital Marketing and Search Engine Optimization (SEO)
Businesses have changed significantly since the 1950s, but the need to engage in effective marketing has not. As people spend more time online for work and pleasure, business owners recognize the importance of digital marketing to create and keep customers.
5 Things I Learned in My First Year of Project Management
Jonathan AndersonBefore you get started managing a software development project, you need to meet with the client, preferably face-to-face, to understand their pain-points if it’s an existing project, or the long-form goals if it’s a new project.
Storytelling in Social Media for Ecommerce Results
In my professional experience here at Endertech and as digital designer in general, one of the most common questions I’ve heard from e-commerce clients is how to approach social media marketing. If you’re an owner or employee of a small to medium sized e-commerce site, then this article is for you.
Actions Over Assumptions: Testing New Marketing Strategies
The idea is important and the first step, but the actual execution of it has to be the next step. We can formulate opinions about different marketing ideas all day and assume different things as to why they probably will work or probably won’t work. The problem is, if you don’t try you won’t ever know!