Articles & Perspectives
Multi Store Setup in Magento 2
We will use one Website. The site will have three Stores. The domain names will share one common base domain. The additional stores will use subdomains. Create three Virtual Hosts for these domains on your web server.
Optimize Your Website Using Lucky Orange
We use Lucky Orange to analyze user behavior on the Endertech website. We accomplish this by digging through some key features that Lucky Orange offers. These are: live visitors, recordings, and heat maps.
5 Things to Consider When Designing (or Redesigning) an SMB Website
Bring your site up to date - make it responsive, designed with a contemporary look and feel. Consider identity. Consider branding. Now’s the time. Just as much, consider your site as a business tool and how the site fits into your operations.
Essential Plugins for Sketch
Last month, I wrote about a Photo Editing Program called Sketch. These are the the best plugins you need to know ASAP when starting out with Sketch, as they can dramatically improve your workflow and efficiency.
WordPress Magento Integration
Some store owners will ask how a blog can help their e-commerce website. On the surface, it is a commitment to write a blog and keep it current. But a blog can be a great tool to improve your SEO.
My Favorite Symfony Console Commands
The first symfony console command is "About" which displays info about the current project. I use this command to check the version of symfony being used, the version of PHP being used, and whether or not Xdebug is enabled.
Fast Magento 2 Product Import: Automate with Google Sheets
Adding Google Scripting for Google Sheets to our Magento 2 Product Import Workflow helped us rapidly organize client data into the Magento 2 format and increased import efficiency by 120%!
Automate Your Marketing
Automation has a strong potential to greatly increase agility because computers can be much faster than manual human actions in defined tasks. Marketing operations can be one of those defined tasks.
E-Commerce Marketing and Remarketing - the Answer to Cart Abandonment
Two-thirds of all e-commerce shopping carts are abandoned. That is, online customers select items for purchase but do not actually complete the purchase.
Why You Should Use Sketch
If someone was to ask a UI designer, what’s one of the most tedious parts of their workflow; I’d bet 9/10 times they’d say it’s the slicing, and exporting of assets. This process can get very time consuming, and meticulous when you have to export for different screen resolutions.
The Logo Comes Last: Developing an Effective Brand Identity
My design team and I recently had the exciting opportunity to develop the brand identity for a new product from scratch. When our client, Global Electronic Technology, approached us with this project, their new product didn’t even have a name yet.
Don’t Leave “Value” Out of Your Instagram Marketing
Smart marketers know that the best asset for marketing and branding is attention. They try to find a way to promote their brand wherever they seek an opportunity which is usually in places where the end consumer is paying attention