Small Business Technology, Web & eCommerce Insights
Articles & Perspectives
What Is GTM Engineering? Connecting Performance Marketing, Automation and Revenue Systems
Gabriel RichardsGTM Engineering—go-to-market engineering—connects performance marketing, supervised automation, and revenue systems so measurement, landing paths, and CRM handoffs tell one story.
Green Scans Aren’t Enough: What Expert Accessibility Audits Catch That Tools Miss
Gabriel RichardsAutomated WCAG scanners can go green while screen-reader shoppers still hit dead ends. Here’s how an expert Converge Accessibility WCAG 2.2 audit—paired with remediation on Hydrogen storefronts—surfaces what SortSite, axe, and Lighthouse miss, and how to triage vendor-owned gaps.
Keeping Shopify Checkout QA Reliable When the Platform Changes Underneath You
Willem LuijtShopify checkout is a moving dependency. This project shows how resilient end-to-end browser tests can absorb interface changes—such as consent overlays and new required fields—without weakening validation of the shipping logic customers rely on.
Building a Multi-Tenant Shopify POS Product Without Forking the Storefront
Gabriel RichardsA look at the architecture behind Rapora: a publicly installable Shopify retail platform that pairs centralized app operations with dedicated merchant Hydrogen runtimes, avoiding the cost and complexity of storefront forks.
Privacy-Grade Customer Redaction Without Webhook Storms
Gabriel RichardsBulk customer deletes—demo resets, closed stores, mass cleanups—can avalanche customers/redact webhooks. Here’s how Rapora kept compliance quiet under load.
Making “Available to Try” Accurate for Product Kits
For kits on Shopify + STORIS, “Available to try” should only light up when every component has stock at that store—and fail closed when inventory data is missing.
How to Protect a Public AI Chat Interface Without Slowing Down Legitimate Shoppers
Thom ZolghadrPublic AI chat can be a powerful shopping tool—and an expensive target for automated abuse. This walkthrough shows how a layered security model blocks bad traffic early, applies tenant-specific risk scoring, and gives merchants the visibility needed to tune protection without adding friction for real shoppers.
From Floor Conversations to Customers: Guided Selling, Showroom Apps, and Rapora
Gabriel RichardsHow Endertech’s custom showroom systems for large retailers shaped Rapora—a Shopify-native product for smaller multi-location chains that need guided selling, CRM, and Shopify POS. Live at rapora.shop; App Store listing pending.
We Run Our Agency on MCP
Gabriel RichardsMost AI demos stop at chat. We wired Model Context Protocol into the portal we use to run the agency—originally so OpenAI / ChatGPT and our own in-portal assistant could take real actions—then hardened it for day-to-day use.
Designing Recoverable Shopify Syncs: From Failed Batches to Targeted Retries
Willem LuijtReliable Shopify integrations need more than background jobs and retries. This article explains how object-level recovery messages, safe GraphQL slicing, and focused test coverage make inventory, metafield, and variant synchronization easier to diagnose and recover.
Inventory-Aware Shopify Sync: Making “Available to Try” Location Data More Reliable
A Symfony-based ecommerce middleware enhancement uses both STORIS condition codes and positive on-hand inventory to publish reliable “Available to Try” location IDs to Shopify variant metafields.
Keeping Newsletter Consent Honest in CRM: Sync, Signed Webhooks, and MCP Draft Gates
Gabriel RichardsHow we keep CRM marketingOptIn as the source of truth for newsletters—syncing contacts, verifying signed webhooks, and gating MCP send tools behind confirm:true so agents draft while humans keep send authority.