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Field Notes from the Build

Magento 2 Product Types

Magento 2 Product Types

Published 8/7/2017

Six different product types are supported in Magento 2: Simple Product Configurable Product Grouped Product VIrtual Product Bundle Product Downloadable Product

E-CommerceMagento
Magento 2 Product Types
Atomic Design: Revolution or Recycled Jargon?

Atomic Design: Revolution or Recycled Jargon?

Published 8/4/2017

Atomic Design is getting a lot of attention in the UX/UI design world right now. What are the ideas behind this design philosophy, and are they really new?

Design
Atomic Design: Revolution or Recycled Jargon?
High Performing Culture - Part One

High Performing Culture - Part One

Published 7/29/2017
Gabriel RichardsGabriel Richards

Endertech exposes its first "Fundamental Behavior of HIgh Performing Culture". Join us on the journey of building an amazingly creative and helpful team of web & software developers in Los Angeles.

Management
High Performing Culture - Part One
Multi Store Setup in Magento 2

Multi Store Setup in Magento 2

Published 7/28/2017
Yasuhiro NakanoYasuhiro Nakano

We will use one Website. The site will have three Stores. The domain names will share one common base domain. The additional stores will use subdomains. Create three Virtual Hosts for these domains on your web server.

E-CommerceDesign
Multi Store Setup in Magento 2
Optimize Your Website Using Lucky Orange

Optimize Your Website Using Lucky Orange

Published 7/10/2017

We use Lucky Orange to analyze user behavior on the Endertech website. We accomplish this by digging through some key features that Lucky Orange offers. These are: live visitors, recordings, and heat maps.

Marketing
Optimize Your Website Using Lucky Orange
5 Things to Consider When Designing (or Redesigning) an SMB Website

5 Things to Consider When Designing (or Redesigning) an SMB Website

Published 7/5/2017

Bring your site up to date - make it responsive, designed with a contemporary look and feel. Consider identity. Consider branding. Now’s the time. Just as much, consider your site as a business tool and how the site fits into your operations.

Design
5 Things to Consider When Designing (or Redesigning) an SMB Website
Essential Plugins for Sketch

Essential Plugins for Sketch

Published 7/5/2017

Last month, I wrote about a Photo Editing Program called Sketch. These are the the best plugins you need to know ASAP when starting out with Sketch, as they can dramatically improve your workflow and efficiency.

Design
Essential Plugins for Sketch
WordPress Magento Integration

WordPress Magento Integration

Published 7/5/2017

Some store owners will ask how a blog can help their e-commerce website. On the surface, it is a commitment to write a blog and keep it current. But a blog can be a great tool to improve your SEO.

Marketing
WordPress Magento Integration
My Favorite Symfony Console Commands

My Favorite Symfony Console Commands

Published 6/28/2017

The first symfony console command is "About" which displays info about the current project. I use this command to check the version of symfony being used, the version of PHP being used, and whether or not Xdebug is enabled.

Software
My Favorite Symfony Console Commands
Fast Magento 2 Product Import: Automate with Google Sheets

Fast Magento 2 Product Import: Automate with Google Sheets

Published 6/28/2017

Adding Google Scripting for Google Sheets to our Magento 2 Product Import Workflow helped us rapidly organize client data into the Magento 2 format and increased import efficiency by 120%!

SoftwareE-Commerce
Fast Magento 2 Product Import: Automate with Google Sheets
Automate Your Marketing

Automate Your Marketing

Published 6/28/2017
Roberto OlmosRoberto Olmos

Automation has a strong potential to greatly increase agility because computers can be much faster than manual human actions in defined tasks. Marketing operations can be one of those defined tasks.

Marketing
Automate Your Marketing
E-Commerce Marketing and Remarketing - the Answer to Cart Abandonment

E-Commerce Marketing and Remarketing - the Answer to Cart Abandonment

Published 5/31/2017

Two-thirds of all e-commerce shopping carts are abandoned. That is, online customers select items for purchase but do not actually complete the purchase.

E-CommerceMarketing
E-Commerce Marketing and Remarketing - the Answer to Cart Abandonment
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