Almost every website has a goal. Often the goal is to get someone to buy something. Other times, the goal may be to get the reader to complete a contact request. Sometimes the goal may be to inform or entertain, but there is still a goal.

In my professional experience here at Endertech and as digital designer in general, one of the most common questions I’ve heard from e-commerce clients is how to approach social media marketing. If you’re an owner or employee of a small to medium sized e-commerce site, then this article is for you.

Magento calculates and applies tax based on tax rules. Each tax rule is associated with a particular customer tax class, product tax class, and tax rate.  Each tax rate is associated with a particular tax zone.

Most e-commerce models use a funnel to show a linear process of finding your site, then finding products, adding those products to a cart, and finally checking out. However many shoppers don’t follow a linear model.

Six different product types are supported in Magento 2:

Simple Product
Configurable Product
Grouped Product
VIrtual Product
Bundle Product
Downloadable Product

We will use one Website. The site will have three Stores. The domain names will share one common base domain. The additional stores will use subdomains. Create three Virtual Hosts for these domains on your web server.

Adding Google Scripting for Google Sheets to our Magento 2 Product Import Workflow helped us rapidly organize client data into the Magento 2 format and increased import efficiency by 120%!