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Measuring AI Channel Sales: Shopify's Agentic Reports vs GA4
Shopify's Agentic reports and GA4's AI Assistant channel answer different questions. Here are five places the numbers diverge and how to reconcile them by order ID.
How To Migrate From Shopify to Magento 2: A Beginner’s Guide
Learn everything you need to know about migrating from Shopify to Magento 2 including why you should do it and how to do it correctly.
Forgotten Webpage Not Same as Deleted One (just ask LeBron)
"Scrubbing" unnecessary pages from a website avoids problems like the Cleveland Cavaliers had with "The Letter" while courting LeBron James return.
Editable DataGrid with jQuery
An explanation and example of creating an editable datagrid from scratch using jQuery while working in SlickGrid.
Automation Was the Easy Part: How We Built the Learning Loop
Self-improving should not mean unsupervised. A practical learning system improves because actions reliably create evidence that changes later decisions, while consequential authority remains governed.
Don’t Leave “Value” Out of Your Instagram Marketing
Smart marketers know that the best asset for marketing and branding is attention. They try to find a way to promote their brand wherever they seek an opportunity which is usually in places where the end consumer is paying attention
Docusign Integration: How to Incorporate With Your Software
A brief article about Docusign integration. Integrate the tool into your software to take advantage of internal tools and options.
How to Compare Integrated Digital Marketing Agencies
A practical scorecard for comparing integrated digital marketing agencies before you sign a retainer: evidence to request, engagement-model tradeoffs, KPIs, and red flags.
Developer Best Practices
Here at Endertech we pride ourselves on doing a good job and providing maximum value to our clients. Feeling satisfaction in doing one’s job is what keeps work fun and interesting. In accordance with those ideologies, we pay close attention to our code quality. For me, I consider coding to be digital clay and a form of artistic expression. Along those lines, creating the best possible code can be considered an artform. There’s a lot to consider there; in this article I’ll go over the basic tenets that guide Endertech's developers and our coding process.
Hydrogen Components, Hooks, and Utilities Explained
Learn how Hydrogen components, hooks, & utilities in Shopify help developers build storefronts that integrate seamlessly with Shopify’s APIs.
Automate Your Marketing
Automation has a strong potential to greatly increase agility because computers can be much faster than manual human actions in defined tasks. Marketing operations can be one of those defined tasks.
Serving a Broader Audience Through Localization
Localization can be as simple as translating text on a website’s pages, or as complex as providing different sets of pages, images, and data. The number one reason to add localization is increasing your site’s audience. For a commercial or ecommerce site, a larger audience means increased revenue.