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Email Marketing Costs: Finding the Most Affordable Solution
Learn about the various costs involved in running email campaigns. Working with an experienced email marketing specialist can help you cut or avoid some costs.
NestJS and React Admin Deployed to Amazon Lambda
A step-by-step to setting up NestJS and React Admin with Amazon Lambda. An API project using React Admin frontend on Amazon Lambda.
7 Things to Consider Before Hiring an Email Marketing Consultant
Discover the crucial factors to consider before engaging an email marketing consultant. Make an informed choice for your business's success.
Segmentation Strategies in Klaviyo: Tailoring Your Messages for Maximum Impact
Discover the most effective segmentation strategies in Klaviyo and the best practices for delivering targeted and relevant messages that drive maximum impact.
More Ad Groups, Not More Budget: How Precision Targeting Cut CPA 18% in a Mature Search Campaign
A mature Search campaign had plateaued under a handful of broad, catch-all ad groups. Splitting them into narrower, tightly-themed ad groups - same budget, same campaign - cut cost per conversion 18% and lifted ROAS to 8.7x in seven weeks.
Leveraging the Mini Cart for More and Larger Sales
Most e-commerce models use a funnel to show a linear process of finding your site, then finding products, adding those products to a cart, and finally checking out. However many shoppers don’t follow a linear model.
From Legacy to Modern: Safely Upgrading a Symfony 4.4 + Sonata Admin App to Symfony 7.4
Upgrading a legacy Symfony 4.4 application to Symfony 7.4 is more than a version bump—it’s a strategic investment in security, performance, and long-term maintainability. This guide outlines a practical, low-risk approach using dedicated staging environments, systematic deprecation cleanup, and careful validation to modernize your stack and accelerate future feature delivery.
Telemedicine: HL7 Integration with CGM LabDAQ
This article breaks down an example of how telemedicine positively affects preventative healthcare showing an example of an HL7 Integration with CGM LabDAQ software.
E-commerce Trends + Facts 2018
2017 was a banner year for E-commerce in US and globally. In the US alone, over 54M shopped online and over 64M shopped online and in stores. There were 58 days where online sales exceeded 1 Billion dollars. US Online Sales topped $459B which represents approximately 13% of Total US Retail.
How to Add Vertical Tabs to React Admin Forms
This is the second part or our React series focusing on unique customizations to further improve on the foundation of React Admin. The purpose of this article - Discuss how to add vertical tabs to React Admin Forms while providing code examples.
Geography-First PPC: How to Structure Google Ads for Regional Service Businesses
Most Google Ads guidance assumes one city or one service. This breaks down how to structure an account for businesses that are neither: organizing campaigns by service line, layering Performance Max by audience, and expanding geographic targeting in deliberate phases instead of all at once.
Optimizing Your Checkout Funnel
Almost every website has a goal. Often the goal is to get someone to buy something. Other times, the goal may be to get the reader to complete a contact request. Sometimes the goal may be to inform or entertain, but there is still a goal.