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Email Marketing Costs: Finding the Most Affordable Solution
Learn about the various costs involved in running email campaigns. Working with an experienced email marketing specialist can help you cut or avoid some costs.
How to Run CDN-Safe First-Party A/B Tests on a Marketing Site
First-party A/B testing gives marketing teams more control, but CDN and edge caches can send visitors the wrong variant unless assignment, caching, QA, measurement, and rollback are designed together.
The "What" of MySQL ENUMs (as well as the "Why"?)
An explanation of the MySQL Enum ("enumeration") data type including a discussion of its practicality, advantages and disadvantages, usage examples and alternatives.
How to Use Victory JS with React
Endertech has used Victory JS with React in our client and employee portal. We use the library to visualize data, in this case, employee hours per day.
Why You Should Use Sketch
If someone was to ask a UI designer, what’s one of the most tedious parts of their workflow; I’d bet 9/10 times they’d say it’s the slicing, and exporting of assets. This process can get very time consuming, and meticulous when you have to export for different screen resolutions.
E-Commerce Marketing and Remarketing - the Answer to Cart Abandonment
Two-thirds of all e-commerce shopping carts are abandoned. That is, online customers select items for purchase but do not actually complete the purchase.
10 Factors to Maximize Your Conversion Rate
Many online stores are functionally sound, but ineffective at producing sales. The conversion rate of an eCommerce site is the rate at which its visitors become purchasers. An effective online store not only makes goods available, it promotes the desirability of those goods and encourages visitors to acquire them.
Designing Doctrine Indexes Around Real Ecommerce Middleware Lookup Paths
A practical look at using Doctrine’s metadata event system to manage a consistent, query-driven index policy for ecommerce middleware, without scattering database decisions across individual entities and migrations.
The Customer Journey Series Pt 3 – Talking to a Software Development Company
This is the third part to our Customer Journey article series. We share ideas about engaging with a software development company and what topics you shouldn't look over.
Selling Globally on Shopify: 8 Factors To Consider
Article on the best 8 factors to consider for selling globally with Shopify. We list each factor, their importance and the next step to incorporate in your store.
3 Examples of Using LESS for Efficient CSS
3 Examples of dynamic style sheet language and precompiler LESS for shorter & more efficient CSS coding of Nesting, Variables & Mixins with Variables.
Headless Magento: Is It the Right Choice for You?
Headless ecommerce Magento provides some excellent benefits, but some circumstances may render it less suitable than traditional Magento. Let’s find out more.