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Behold Firebase 2.0!
Firebase is a unified app platform for Android, iOS and the web that promises to help “develop high-quality apps, grow your user base, and earn more money”.
Shopify Plus B2B: A Guide to B2B Merchant Features
A guide that explores the best Shopify Plus B2B features using a Shopify Plus plan. Learn how Shopify for B2B simplifies your B2B business.
Why Furniture Retailers Keep Coming Back to Endertech for Omnichannel Ecommerce
Furniture ecommerce punishes generic solutions. See how Endertech's Shopify + STORIS integration work, real-time inventory sync, and in-store sales tooling have driven 100%+ online revenue gains for furniture and mattress retailers.
Single Sign On Authentication Using a Symfony Framework
Single Sign-On can eliminate friction in the user experience and can be implemented via a Symfony framework for user authentication between websites.
How to Prepare Your Product Catalog for AI Shopping (Without Starting Over)
Shoppers are asking ChatGPT and similar tools plain questions before they land on your product pages. If your catalog only has thin titles and generic five-star reviews, those models have little to work with. This guide covers four practical fixes; structured attributes, conversational descriptions, detailed FAQs, and story-driven reviews, plus how that overlaps with SEO. Your content should answer the questions customers already ask.
A Guide to Shopify Checkout Extensions & the Payments Platform
In this article, we discuss the new Shopify Checkout Extensions and Payments Processing. Find out what's new and what it means for your store.
Using Shopify Liquid to Add Visible and Hidden Cart Line Attributes from Metafields
Learn how to add cart line attributes (line item properties) to Shopify cart items using Liquid, including a simple convention for visible vs hidden attributes and concrete metafield-based examples.
Two Years Later: TailwindCSS Is Thriving
Two years ago, I predicted TailwindCSS would fade like Bootstrap. I was wrong. Both frameworks are thriving in 2025, but not competing. They evolved instead.
More Ad Groups, Not More Budget: How Precision Targeting Cut CPA 18% in a Mature Search Campaign
A mature Search campaign had plateaued under a handful of broad, catch-all ad groups. Splitting them into narrower, tightly-themed ad groups - same budget, same campaign - cut cost per conversion 18% and lifted ROAS to 8.7x in seven weeks.
What a $7 Million Investment Says About Symfony
An analysis of the $7 Million investment into SensioLabs by CM-CIC Capital Privé and what such means for the future of Symfony both abroad and in the United States.
Shopify App vs Shopify Mobile Store
In this article, we discuss the difference between Shopify App vs Shopify Mobile Store. Find out what's important in order to a make wiser decision.
Managing Remote Offshore Software Development Teams
Working with remote teams seems like a daunting task, but really can be as efficient as managing an in house team. If managed correctly, this type of remote team model can be very beneficial to your business.