Marketing
E-Commerce Marketing and Remarketing - the Answer to Cart Abandonment
Two-thirds of all e-commerce shopping carts are abandoned. That is, online customers select items for purchase but do not actually complete the purchase.
The Logo Comes Last: Developing an Effective Brand Identity
My design team and I recently had the exciting opportunity to develop the brand identity for a new product from scratch. When our client, Global Electronic Technology, approached us with this project, their new product didn’t even have a name yet.
Don’t Leave “Value” Out of Your Instagram Marketing
Smart marketers know that the best asset for marketing and branding is attention. They try to find a way to promote their brand wherever they seek an opportunity which is usually in places where the end consumer is paying attention
10 Factors to Maximize Your Conversion Rate
Many online stores are functionally sound, but ineffective at producing sales. The conversion rate of an eCommerce site is the rate at which its visitors become purchasers. An effective online store not only makes goods available, it promotes the desirability of those goods and encourages visitors to acquire them.
How to Get Your Products on Google Shopping
Google Shopping is one of the most effective ways to get your products in front of potential customers. It allows customers to search for products on online shopping websites and compare prices between different vendors.
What Is Search Engine Optimization in 2017?
SEO in 2017 has evolved far beyond on-page optimization and backlink profiles. Though still foundational, those are merely the table stakes. Beyond achieving the first page of Google results... where else can your brand gain visibility?
Bounce Rates: How They Affect Your Conversion Rates; and How to Fix Them
"Bounce rates" are pesky number. Can you lower your bounce rate? Yes. Though you can't be everything to everyone, here are some tips for improving your bounce.
What is CRO and Why Do E-Commerce Sites Need It?
Competition online is fiercer than ever. How can you make your e-commerce site the best it can be? Simple: conversion rate optimization. Read on for tips.
Endertech Takes on the 100 Day Project
If you had 100 days to learn a new skill, improve yourself, or share something you love with the world, would you? At Endertech, we're doing exactly that. We've accepted the challenge of the 100 Days Project to commit to doing something every single day, for 100 days straight. Find out what each Endertechie is doing for the next 100 days and how to keep up with their progress.
Make Your Website Mobile Friendly or Face Extinction On Google
If your website is not mobile friendly, you could be leaving a lot of money and opportunity on the table. In fact, you could disappear altogether from Google search. Yep, you read that right. Read on to find out more about mobile internet usage and how you can prepare for the coming Mobileggedon.
5 Factors that Influence Ecommerce Buying Decisions
Small businesses can analyze & optimize for factors influencing the Ecommerce buying decisions of customers.
5 Things Your Ecommerce Site Should Do Before the Holiday Rush
Preparing your Ecommerce site and business in advance of Holiday Season rush is essential for reaping benefits for Cyber Monday & beyond.