Marketing
Medium: The Online Publishing Platform That Can Grow Your Audience
Regardless of the product or service a company sells, the company has a better chance to reach it’s target audience if they act like a media company.
Act Like a Media Company
The consumers’ attention has been shifting rapidly to places where there are no longer people in charge of what content gets shown. The internet is now the middleman.
Optimize Your Website Using Lucky Orange
We use Lucky Orange to analyze user behavior on the Endertech website. We accomplish this by digging through some key features that Lucky Orange offers. These are: live visitors, recordings, and heat maps.
WordPress Magento Integration
Some store owners will ask how a blog can help their e-commerce website. On the surface, it is a commitment to write a blog and keep it current. But a blog can be a great tool to improve your SEO.
Automate Your Marketing
Automation has a strong potential to greatly increase agility because computers can be much faster than manual human actions in defined tasks. Marketing operations can be one of those defined tasks.
E-Commerce Marketing and Remarketing - the Answer to Cart Abandonment
Two-thirds of all e-commerce shopping carts are abandoned. That is, online customers select items for purchase but do not actually complete the purchase.
The Logo Comes Last: Developing an Effective Brand Identity
My design team and I recently had the exciting opportunity to develop the brand identity for a new product from scratch. When our client, Global Electronic Technology, approached us with this project, their new product didn’t even have a name yet.
Don’t Leave “Value” Out of Your Instagram Marketing
Smart marketers know that the best asset for marketing and branding is attention. They try to find a way to promote their brand wherever they seek an opportunity which is usually in places where the end consumer is paying attention
10 Factors to Maximize Your Conversion Rate
Many online stores are functionally sound, but ineffective at producing sales. The conversion rate of an eCommerce site is the rate at which its visitors become purchasers. An effective online store not only makes goods available, it promotes the desirability of those goods and encourages visitors to acquire them.
How to Get Your Products on Google Shopping
Google Shopping is one of the most effective ways to get your products in front of potential customers. It allows customers to search for products on online shopping websites and compare prices between different vendors.
What Is Search Engine Optimization in 2017?
SEO in 2017 has evolved far beyond on-page optimization and backlink profiles. Though still foundational, those are merely the table stakes. Beyond achieving the first page of Google results... where else can your brand gain visibility?
Bounce Rates: How They Affect Your Conversion Rates; and How to Fix Them
"Bounce rates" are pesky number. Can you lower your bounce rate? Yes. Though you can't be everything to everyone, here are some tips for improving your bounce.