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Marketing

Practical articles on Marketing from the Endertech team.

What is CRO and Why Do E-Commerce Sites Need It?

Published 8/25/2015
Karen D. McRae

Competition online is fiercer than ever. How can you make your e-commerce site the best it can be? Simple: conversion rate optimization. Read on for tips.

E-CommerceMarketing
What is CRO and Why Do E-Commerce Sites Need It?

Endertech Takes on the 100 Day Project

Published 8/11/2015
Karen D. McRae

If you had 100 days to learn a new skill, improve yourself, or share something you love with the world, would you? At Endertech, we're doing exactly that. We've accepted the challenge of the 100 Days Project to commit to doing something every single day, for 100 days straight. Find out what each Endertechie is doing for the next 100 days and how to keep up with their progress.

Marketing
Endertech Takes on the 100 Day Project

Make Your Website Mobile Friendly or Face Extinction On Google

Published 3/10/2015
Karen D. McRae

If your website is not mobile friendly, you could be leaving a lot of money and opportunity on the table. In fact, you could disappear altogether from Google search. Yep, you read that right. Read on to find out more about mobile internet usage and how you can prepare for the coming Mobileggedon.

DesignMarketing
Make Your Website Mobile Friendly or Face Extinction On Google

5 Factors that Influence Ecommerce Buying Decisions

Published 10/30/2014

Small businesses can analyze & optimize for factors influencing the Ecommerce buying decisions of customers.

E-CommerceMarketing
5 Factors that Influence Ecommerce Buying Decisions

5 Things Your Ecommerce Site Should Do Before the Holiday Rush

Published 10/10/2014

Preparing your Ecommerce site and business in advance of Holiday Season rush is essential for reaping benefits for Cyber Monday & beyond.

E-CommerceMarketing
5 Things Your Ecommerce Site Should Do Before the Holiday Rush

Forgotten Webpage Not Same as Deleted One (just ask LeBron)

Published 7/23/2014

"Scrubbing" unnecessary pages from a website avoids problems like the Cleveland Cavaliers had with "The Letter" while courting LeBron James return.

Marketing
Forgotten Webpage Not Same as Deleted One (just ask LeBron)

Add a Website to Your New Business

Published 1/22/2014
Gabriel Richards

Discussion of the process involved in adding a website to a new business including one-size-fits-all versus customization, collaborative process with website developers, waterfall and agile development methodologies and potential goals of a new business website.

SoftwareDesignMarketing
Add a Website to Your New Business

Planning Your E-Commerce Shipping & Customer Service Policies

Published 1/9/2014
Gabriel Richards

Discussion of shipping charges & customer service policies for a business adding e-commerce to its brick & mortar. Topics include whether customer or business will bear shipping costs, how customers will contact you online and policies for responding.

E-CommerceMarketing
Planning Your E-Commerce Shipping & Customer Service Policies

A Users Guide to WordPress Plugins

Published 12/20/2013

A Users Guide to WordPress Plug-Ins for beginners including discussion of All In One SEO Pack, Aksimet, and WooCommerce.

SoftwareDesignMarketing
A Users Guide to WordPress Plugins
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