Marketing
Why an Email Marketing Specialist is a Crucial Investment
Email marketing specialists can maximize the potential of email marketing. They help businesses run effectively, reach and engage their audience, and drive conversions.
How an Email Marketing Consultant Can Help Grow Your Business
Learn how an email marketing consultant can help grow your business. And why you may need one or not.
What’s the Average eCommerce Conversion Rate? Find Out Here
Have you every wondered how your e-commerce store's conversion rates compare with averages across industries and the world? Here's a nice visual to help you understand.
SEO Tactics Circa 2018
Just since as recent as 2015, Google has made significant changes to its SEO algorithm with its formula now attaching much more weight to elements such as site security, mobile responsiveness, and site speed than was the case with its SEO formula earlier this decade.
Managing the Challenging Transition to AdWords New UI
With apologies to Bing Ads, whom I greatly respect as well, the standard bearer for efficient, intuitive, and functional pay per click UI (user interface) has always been Google AdWords.
Digital Marketing and Search Engine Optimization (SEO)
Businesses have changed significantly since the 1950s, but the need to engage in effective marketing has not. As people spend more time online for work and pleasure, business owners recognize the importance of digital marketing to create and keep customers.
Actions Over Assumptions: Testing New Marketing Strategies
The idea is important and the first step, but the actual execution of it has to be the next step. We can formulate opinions about different marketing ideas all day and assume different things as to why they probably will work or probably won’t work. The problem is, if you don’t try you won’t ever know!
Medium: The Online Publishing Platform That Can Grow Your Audience
Regardless of the product or service a company sells, the company has a better chance to reach it’s target audience if they act like a media company.
Act Like a Media Company
The consumers’ attention has been shifting rapidly to places where there are no longer people in charge of what content gets shown. The internet is now the middleman.
Optimize Your Website Using Lucky Orange
We use Lucky Orange to analyze user behavior on the Endertech website. We accomplish this by digging through some key features that Lucky Orange offers. These are: live visitors, recordings, and heat maps.
WordPress Magento Integration
Some store owners will ask how a blog can help their e-commerce website. On the surface, it is a commitment to write a blog and keep it current. But a blog can be a great tool to improve your SEO.
Automate Your Marketing
Automation has a strong potential to greatly increase agility because computers can be much faster than manual human actions in defined tasks. Marketing operations can be one of those defined tasks.