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What Is GTM Engineering? Connecting Performance Marketing, Automation and Revenue Systems
GTM Engineering, go-to-market engineering, connects performance marketing, supervised automation, and revenue systems so measurement, landing paths, and CRM handoffs tell one story.
Shopify Hydrogen Framework: How It Works to Help Your Shopify Design
Learn how the Shopify Hydrogen framework employs different methods to balance power & performance to accelerate frontend design & development.
Will Your New Ecommerce Business Span the Cyber Globe?
Discussion of a Minimum Viable Product (MVP) as the building block for a business. Topics covered include cost efficient and timely feedback, use by startups and relation to crowd funding websites.
Why You Should Choose Drupal 9 For Your Structured Data-Driven Website
An article that compares popular Content Management System (CMS). More specifically, the deserving popularity of Drupal and what it can bring to your next development project.
Modernizing an Insurance Data Model Without a Big-Bang Migration
A practical approach to evolving auto-insurance data: introduce dedicated tables for new policies, retain legacy records as-is, and migrate APIs, reporting, and search in controlled phases.
How to connect STORIS to Klaviyo for in-store personalization
Build a STORIS Klaviyo integration that turns showroom quotes into relevant follow-ups. Map events, protect consent, and prevent duplicate or outdated messages.
Actions Over Assumptions: Testing New Marketing Strategies
The idea is important and the first step, but the actual execution of it has to be the next step. We can formulate opinions about different marketing ideas all day and assume different things as to why they probably will work or probably won’t work. The problem is, if you don’t try you won’t ever know!
Giving AI Agents Real Employee Identity With MCP OAuth
Shared API keys make agent actions anonymous. Here is how we unified Google Workspace SSO with an MCP OAuth 2.1 authorization server so remote agent harnesses act as signed-in employees, with attribution, consent, and automation still available when humans are not in the loop.
Shopify's Faster POS: What the Rebuild Means for Furniture Showrooms
A summary of Unofficial Shopify Podcast #629 with Shopify's Helen Mou on the rebuilt POS, checked against Shopify's help docs, with practical guidance for furniture showrooms on special orders, commission and ERP handoffs.
Why a New Website Often Hurts SEO Before It Helps (And How to Launch One That Wins)
A new website should accelerate growth, not reset years of SEO progress. Learn why redesigns often cause temporary ranking fluctuations, how search engines evaluate new content, and the engineering practices that preserve existing authority while building a stronger long-term foundation for organic growth.
How to Prepare Your Product Catalog for AI Shopping (Without Starting Over)
Shoppers are asking ChatGPT and similar tools plain questions before they land on your product pages. If your catalog only has thin titles and generic five-star reviews, those models have little to work with. This guide covers four practical fixes; structured attributes, conversational descriptions, detailed FAQs, and story-driven reviews, plus how that overlaps with SEO. Your content should answer the questions customers already ask.
How to Protect Session-Replay Capacity From Bot Traffic
Session-replay tools can start a tracked session as soon as their script loads. Here is how we gate the tag on consent plus a conservative browser-side bot check, and why we default to recording when unsure.