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Behold Firebase 2.0!
Firebase is a unified app platform for Android, iOS and the web that promises to help “develop high-quality apps, grow your user base, and earn more money”.
Can a Minimum Viable Product Be a Building Block for Your Business?
Discussion of a Minimum Viable Product (MVP) as the building block for a business. Topics covered include cost efficient and timely feedback, use by startups and relation to crowd funding websites.
Setting Up Google reCaptcha Enterprise
Typically the need for reCaptcha occurs because a site may have a public facing form that anonymous users can submit and typically a site will want to avoid malicious attacks, spams, and overload of the system. The best way to combat this is using reCaptcha. ReCaptcha is used to verify that the user is in fact a human user attempting to submit only necessary requests to a site. There are options to add reCaptcha to a site but one of the most popular is Google reCaptcha.
Preventing Silent Variant Sync Failures in Asynchronous Ecommerce Middleware
A look at a resilient PHP middleware pattern for synchronizing ecommerce product variants asynchronously—without losing the persistence context needed to make updates actually happen.
Privacy-Grade Customer Redaction Without Webhook Storms
Bulk customer deletes—demo resets, closed stores, mass cleanups—can avalanche customers/redact webhooks. Here’s how Rapora kept compliance quiet under load.
Using ReCharge Subscription App with Outdated Shopify Themes
Article describing how ReCharge Subscription App can be extended to legacy Shopify themes.
AI Driven Software Development with Cursor
AI has changed how we write software, but the real story isn’t “AI writes code.” The real story is how you work with AI: what you delegate, what you design yourself, and how you keep the whole thing from turning into an unmaintainable mess.
High Performing Culture - Part Two
This is a series of articles about Endertech's Fundamental Behaviors of Success, a set of 24 behaviors that we believe are crucial to maintaining and expanding our high performing culture. Learn what it means to become a expert at Endertech, as we explore what it means to, "Master Your Craft".
5 Web Design Rules for Better SEO
Learn about SEO fundamentals that your website should implement to give it the best chance to be visible in Google.
Maximizing Performance with Headless Shopify CDN
Learn how to enhance the performance of your web applications and improve the user experience by leveraging headless Shopify CDN’s best features and settings.
Adding Custom Fields to Custom Post Types
Wordpress Advanced Custom Fields plugin is the optimal way to organize information in post types. It allows for custom fields to be created and is a helpful way to organize information. Whether you want a simple text box or adding a relationship between post types advanced custom fields makes it super easy to use.
The Agentic Shift: Why E-Commerce Brands Need an MCP Server Now
We are entering the era of "Agentic Commerce," where AI agents like ChatGPT and Gemini handle the entire shopping journey. While Shopify’s Universal Commerce Protocol (UCP) opens the door, building your own private Model Context Protocol (MCP) server is how you take control. Discover why owning your data infrastructure is the key to maintaining a competitive edge.