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The Logo Comes Last: Developing an Effective Brand Identity
My design team and I recently had the exciting opportunity to develop the brand identity for a new product from scratch. When our client, Global Electronic Technology, approached us with this project, their new product didn’t even have a name yet.
Where to Place a Call to Action Throughout Your Blog Post
Are you wondering where to place your calls to action in your blog post? Here is a detailed discussion with the key places to incorporate your CTAs for the best results.
We Gave the AIs Jobs: Inside Our Marketing Operating System
Once several AI and marketing systems became useful, the hardest design problem was responsibility: who owns strategy, who gathers evidence, who may execute, which system is authoritative for each fact, and when a human must decide.
Advantages of Progressive Web Apps Over Other Web Formats
Examining why business leaders seek out the advantages of Progressive Web Apps, while comparing it to other formats - web apps, mobile apps.
Shopify App Billing: How to Prevent Repeated Approval and Plan-Selection Loops
Shopify subscription approval is a redirect-based workflow that merchants can interrupt, revisit, or repeat. A durable billing design records the original attempt, ties it to the exact subscription ID, and reconciles later Shopify responses before changing access.
Using PHPCR and Its Sidekick, Jackalope
In this post, we'll dig a little deeper in how the PHP Content Repository works with its sidekick Jackalope. You’ll see that its applications extend beyond content management and that a design based on the PHPCR offers tremendous flexibility.
Make Your Website Mobile Friendly or Face Extinction On Google
If your website is not mobile friendly, you could be leaving a lot of money and opportunity on the table. In fact, you could disappear altogether from Google search. Yep, you read that right. Read on to find out more about mobile internet usage and how you can prepare for the coming Mobileggedon.
How Much Should You Spend On Email Marketing
Email marketing involves various costs, but the strategy can pay for itself if executed properly. Discover how much you should pay for email and how it could finance itself.
How to Set Up Jira Project Management Software for Success
It takes more than an intuitive design and testable features to make a project successful. Keeping a project within budget and on schedule is important to meet client expectations! However, this cannot be fulfilled without a less glamorous component of software development: project management.
How AI, Plasmic, and Next.js Changed the Way We Build Websites
Endertech rebuilt its own website around Plasmic and Next.js to create a governed visual CMS. Marketers can now edit pages visually while engineering preserves the design system, SEO, analytics, performance patterns, and brand standards—proving you don’t have to choose between speed and quality.
AI Driven Software Development with Cursor
AI has changed how we write software, but the real story isn’t “AI writes code.” The real story is how you work with AI: what you delegate, what you design yourself, and how you keep the whole thing from turning into an unmaintainable mess.
Essential Plugins for Sketch
Last month, I wrote about a Photo Editing Program called Sketch. These are the the best plugins you need to know ASAP when starting out with Sketch, as they can dramatically improve your workflow and efficiency.