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Actions Over Assumptions: Testing New Marketing Strategies

Actions Over Assumptions: Testing New Marketing Strategies

Published 12/7/2017

The idea is important and the first step, but the actual execution of it has to be the next step. We can formulate opinions about different marketing ideas all day and assume different things as to why they probably will work or probably won’t work. The problem is, if you don’t try you won’t ever know!

Marketing
Actions Over Assumptions: Testing New Marketing Strategies
How Endertech Collaborates to Build Efficient Business Software

How Endertech Collaborates to Build Efficient Business Software

Published 10/19/2018

A sneak peak into how our Designers & Project Managers work together to transform business forms(a common software interface) from "usable" to "efficient".

Design
How Endertech Collaborates to Build Efficient Business Software
Act Like a Media Company

Act Like a Media Company

Published 8/8/2017

The consumers’ attention has been shifting rapidly to places where there are no longer people in charge of what content gets shown. The internet is now the middleman.

Marketing
Act Like a Media Company
Don’t Leave “Value” Out of Your Instagram Marketing

Don’t Leave “Value” Out of Your Instagram Marketing

Published 5/25/2017

Smart marketers know that the best asset for marketing and branding is attention. They try to find a way to promote their brand wherever they seek an opportunity which is usually in places where the end consumer is paying attention

Marketing
Don’t Leave “Value” Out of Your Instagram Marketing
Queue-Aware Batching for Symfony Messenger Transports

Queue-Aware Batching for Symfony Messenger Transports

Published 10/14/2026
Willem Luijt

Queue-aware batching preserves transport boundaries by resolving sender aliases before bulk persistence and grouping envelopes by destination queue.

SoftwareE-CommerceSymfonyPHP
Queue-Aware Batching for Symfony Messenger Transports
Shopify Plus vs BigCommerce for Complex B2B Stores

Shopify Plus vs BigCommerce for Complex B2B Stores

Published 10/5/2026
Gabriel Richards

Shopify Plus vs BigCommerce B2B: choose Shopify for shared retail operations or BigCommerce for quote-led buying. Compare ERP, checkout, and purchasing needs.

E-CommerceShopify
Shopify Plus vs BigCommerce for Complex B2B Stores

Ecommerce Tips: How to Prepare for a Successful Holiday Season

Published 8/14/2014
Gabriel Richards

Successfully launching an Ecommerce site for the Holiday Season requires sufficient lead time for business planning, building your site and carefully rolling it out before the "stresses" of Cyber Monday.

E-Commerce
Ecommerce Tips: How to Prepare for a Successful Holiday Season
Headless Ecommerce Platforms: Definition, Benefits, & Top Choices

Headless Ecommerce Platforms: Definition, Benefits, & Top Choices

Published 6/13/2022

Headless ecommerce platforms. Are they right for your online business and the long-term solution for ecommerce? Read our guide to find out.

E-CommerceHeadlessShopifyMagento
Headless Ecommerce Platforms: Definition, Benefits, & Top Choices
The Shopify Theme and Online Store Editor Explained

The Shopify Theme and Online Store Editor Explained

Published 12/9/2021

Article that breaks down the Shopify Theme and Online Store Editor in order to make better design decisions for your Shopify store.

E-CommerceDesign
The Shopify Theme and Online Store Editor Explained
Load More That Survives VoiceOver: Focus, Live Regions, and Announcement Order

Load More That Survives VoiceOver: Focus, Live Regions, and Announcement Order

Published 10/7/2026
Yasuhiro Nakano

In part 2 of our Converge Accessibility craft series, we dig into Load More on Hydrogen product grids, where green scans still leave VoiceOver shoppers stranded on the button they already pressed.

SoftwareE-CommerceReactHeadlessShopifyUI/UX
Load More That Survives VoiceOver: Focus, Live Regions, and Announcement Order

Split Fulfillment Between Shopify POS and STORIS at the Line-Item Level

Published 4/3/2026

How deterministic middleware maps STORIS fulfillment records to the correct Shopify fulfillment orders, line items, quantities, delivery methods, and tracking records.

SoftwareE-CommerceSymfonyShopify
Split Fulfillment Between Shopify POS and STORIS at the Line-Item Level
Automating Custom Email Logic With Magento 2

Automating Custom Email Logic With Magento 2

Published 2/24/2017
Jonathan Anderson

Discussion and example of how to modify ShipmentSender to allow for custom content to be delivered to the customer, based on their shipping preference.

E-Commerce
Automating Custom Email Logic With Magento 2
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