The Imagine 2016 Conference Welcomes Magic, Magento 2, & Magento Enterprise Cloud

Endertech attended Imagine 2016, the Magento conference in Las Vegas at the Wynn this year. Magento Enterprise Cloud was announced and Magento 2 matures.

5+ years of Software Development: One key thing I learned

If there's one thing to take away from software development, an active software developer amongst a team of high performing developers would be a person to ask. Learn more.

Building a Multi-Step Form in October CMS 2 with jQuery, HTML5 Validation, and Centralized Saving

Celebrating International Women's Day 2019

Endertech is proud to employ Women in Tech! Read a bit about our awesome ladies here.

Why Create a Dark and Light Mode for your Site?

Dark mode or light mode? The benefits of adopting this color design mode for your website and your users has its benefits.

October CMS and Database-driven Components

October CMS is a Symfony based platform that’s surprisingly easy to work with. Here’s a software developer’s insight.

Customer Journey Series Pt 4 - Software Development Estimate: Upfront vs Time-Based Estimates

Understanding a Software Development Estimate is important. Let's simplify software estimates & why project management style matters.

Preventing Silent Variant Sync Failures in Asynchronous Ecommerce Middleware

A look at a resilient PHP middleware pattern for synchronizing ecommerce product variants asynchronously—without losing the persistence context needed to make updates actually happen.

Email Marketing Costs: Finding the Most Affordable Solution

Learn about the various costs involved in running email campaigns. Working with an experienced email marketing specialist can help you cut or avoid some costs.

7 Things to Consider Before Hiring an Email Marketing Consultant

Discover the crucial factors to consider before engaging an email marketing consultant. Make an informed choice for your business's success.

Reddit Is Becoming a Critical AI Search Channel

As AI-powered search continues reshaping digital discovery, Reddit is emerging as one of the most influential sources for conversational authority and buyer trust. Learn how Endertech’s pilot campaigns are leveraging Reddit to drive awareness, increase branded search activity, and improve AI search visibility across modern search ecosystems.

More Ad Groups, Not More Budget: How Precision Targeting Cut CPA 18% in a Mature Search Campaign

A mature Search campaign had plateaued under a handful of broad, catch-all ad groups. Splitting them into narrower, tightly-themed ad groups - same budget, same campaign - cut cost per conversion 18% and lifted ROAS to 8.7x in seven weeks.