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Can a Minimum Viable Product Be a Building Block for Your Business?
Discussion of a Minimum Viable Product (MVP) as the building block for a business. Topics covered include cost efficient and timely feedback, use by startups and relation to crowd funding websites.
Endertech Takes on the 100 Day Project
If you had 100 days to learn a new skill, improve yourself, or share something you love with the world, would you? At Endertech, we're doing exactly that. We've accepted the challenge of the 100 Days Project to commit to doing something every single day, for 100 days straight. Find out what each Endertechie is doing for the next 100 days and how to keep up with their progress.
Authorize.Net MD5 Update 2019: Affecting Magento and other sites
You've probably received several emails by now from both Authorize.Net, possibly from Magento, and maybe even a critical alert in the Magento admin about some upcoming breaking changes with Authorize.Net.
Website ADA Compliance
A growing roster of businesses have been snared by ADA lawsuits targeting websites. The Trump administration's unfortunate decision to stop drafting rules for website ADA compliance leaves the marketplace vulnerable to a potential tidal wave of legal action.
10 Factors to Maximize Your Conversion Rate
Many online stores are functionally sound, but ineffective at producing sales. The conversion rate of an eCommerce site is the rate at which its visitors become purchasers. An effective online store not only makes goods available, it promotes the desirability of those goods and encourages visitors to acquire them.
High Performing Culture - Part Zero
Over the years I've learned the value of intentional, methodical choices as they relate to long-term business growth. More than ever, I supplement my intuition with process... and as a result, Endertech's growth has accelerated, and so can yours!
How to Improve eCommerce Conversion Rates
Do you want to improve your ecommerce conversion rate? Here is a complete guide to enjoying excellent results.
Digital Reputation Management: The Performance Marketing Advantage Often Overlooked
Every digital marketing campaign eventually leads to one critical moment: validation. Before contacting your business, prospects search your company name, review your Google Business Profile, browse industry directories, compare reviews, and verify your credibility across the web. If they encounter outdated information, inconsistent branding, or incomplete business listings, confidence quickly erodes. Digital reputation management isn't just about responding to reviews. It's about ensuring your business is represented accurately, consistently, and professionally everywhere customers look. Discover why maintaining your online presence is one of the simplest and most effective ways to improve conversion rates, strengthen local SEO, and maximize the return on every marketing investment.
NestJS and React Admin Deployed to Amazon Lambda
A step-by-step to setting up NestJS and React Admin with Amazon Lambda. An API project using React Admin frontend on Amazon Lambda.
More Ad Groups, Not More Budget: How Precision Targeting Cut CPA 18% in a Mature Search Campaign
A mature Search campaign had plateaued under a handful of broad, catch-all ad groups. Splitting them into narrower, tightly-themed ad groups - same budget, same campaign - cut cost per conversion 18% and lifted ROAS to 8.7x in seven weeks.
AI Can Run Your Ecommerce Customer Support
Traditional live chat systems struggle to keep up. Even with 24/7 support teams or chatbots, responses often feel robotic, and handling real data (like orders, returns, or account details) is difficult without custom development. With rapid progress in agentic intelligence over the past few months, today’s AI systems are far more reliable and less error-prone than they were a year ago.
Winston Logger in NestJS: Save Logs to a Database
Persist NestJS logs to a database with Winston: complete code for the custom transport, TypeORM Log entity, and Logger module — working walkthrough from Endertech engineers.