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Managing the Challenging Transition to AdWords New UI
With apologies to Bing Ads, whom I greatly respect as well, the standard bearer for efficient, intuitive, and functional pay per click UI (user interface) has always been Google AdWords.
The Signal Is the Campaign: A Case for Headless ABM
Account-based marketing has always run on campaigns: plan, build, launch, measure. But buyer intent doesn't wait for a launch date, and the gap between signal and response is where most programs quietly lose return. This piece makes the case for headless ABM, an architecture where the signal itself triggers the response, and argues that closing that gap could be the most meaningful conversion unlock ABM has seen in years.
We Replaced Shopify Search With AI — Here’s What Actually Happened
How we built a custom MCP + OpenSearch product discovery system, and what real customers are already doing with it.
System Design - Over Engineering
Discover how overengineering can be hurting your software product or software plan. Learn to avoid the pitfalls.
OAuth2 with Magento Cloud and Local PHP Server
I was using the magento-cloud CLI tool a bit ago, which is for interacting with their cloud hosting service, and it had an interesting login mechanism. I dug into it a bit to figure out what it was doing and thought I’d share what I learned.
Using Shopify Liquid to Add Visible and Hidden Cart Line Attributes from Metafields
Learn how to add cart line attributes (line item properties) to Shopify cart items using Liquid, including a simple convention for visible vs hidden attributes and concrete metafield-based examples.
The Customer Journey Series Pt 1 - What Type of Software Do You Need?
This is part 1 of the Customer Journey Series in navigating software development process as a client. We discuss the types of software that exist and how to know which one fits you goals the best.
How to Choose a Web Development Company in Los Angeles
Learn how to choose a Los Angeles web development company using a practical scorecard for experience, team, process, testing, launch, and support.
Building a Multi-Step Form in October CMS 2 with jQuery, HTML5 Validation, and Centralized Saving
Docusign Integration: How to Incorporate With Your Software
A brief article about Docusign integration. Integrate the tool into your software to take advantage of internal tools and options.
Why Should You Invest in Website Maintenance?
Why should you invest in a website maintenance system? Join us as we discuss the nuances of database maintenance and its need for your website.
The Future of Magento 2 & What It Means for Magento Store Owners
Discover what the future of Magento 2 holds for merchants and developers as Adobe pursues their vision for a microservices-based ecommerce platform.