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We Gave the AIs Jobs: Inside Our Marketing Operating System
Once several AI and marketing systems became useful, the hardest design problem was responsibility: who owns strategy, who gathers evidence, who may execute, which system is authoritative for each fact, and when a human must decide.
The Truth About Magento and Entity-Attribute-Value
Magento is a serious e-commerce solution, built from the ground up for the kind of business logic that e-tailers use day in and day out. Magento is structured as an infinitely flexible shopping cart and product management system.
Magento-to-Shopify Migration Cost: 2026 Scope Guide
Magento-to-Shopify migration cost in 2026 depends on data, custom behavior, integrations, B2B workflows, testing, and launch risk. Learn how to scope it.
Segmentation Strategies in Klaviyo: Tailoring Your Messages for Maximum Impact
Discover the most effective segmentation strategies in Klaviyo and the best practices for delivering targeted and relevant messages that drive maximum impact.
Tech Predictions for 2016
What will 2016 hold for technology? Smarter shopping, smarter clothing, or even voice detection algorithms? Read on for our 2016 tech predictions.
Shopify Plus vs Adobe Commerce for B2B Ecommerce
Shopify Plus wins on speed and low overhead; Adobe Commerce wins on native B2B depth. Full 2026 breakdown of features, cost models, and catalog scaling.
Add a Website to Your New Business
Discussion of the process involved in adding a website to a new business including one-size-fits-all versus customization, collaborative process with website developers, waterfall and agile development methodologies and potential goals of a new business website.
Shopify Plus vs BigCommerce for Complex B2B Stores
Shopify Plus vs BigCommerce B2B: choose Shopify for shared retail operations or BigCommerce for quote-led buying. Compare ERP, checkout, and purchasing needs.
How To Migrate From Shopify to Magento 2: A Beginner’s Guide
Learn everything you need to know about migrating from Shopify to Magento 2 including why you should do it and how to do it correctly.
Building a Multi-Tenant Shopify POS Product Without Forking the Storefront
A look at the architecture behind Rapora: a publicly installable Shopify retail platform that pairs centralized app operations with dedicated merchant Hydrogen runtimes, avoiding the cost and complexity of storefront forks.
How to Prepare for Migration to Magento 2
Starting June 2020, Magento 1 support & security updates will discontinue. Learn how a Magento Migration, and Upgrade can benefit your business.
The Joys of Parameterization
We’ve all seen examples of parameterization. Database credentials are probably the most common example. Various scenarios may require that these be changed; a server move, a user/password change, or setting up a development environment. It’s easy to see how this is a best practice.