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Shopify's Catalog Now Includes Brands That Don't Sell on Shopify
Shopify's Catalog API beta can now return products from brands that don't sell on Shopify, alongside Shopify merchants, with checkout on the brand's own site. Here's how it works, how Promoted Placements and Shop Campaigns fit in, an open question about why Shopify is doing it, and what merchants can do now.
E-Commerce Marketing and Remarketing - the Answer to Cart Abandonment
Two-thirds of all e-commerce shopping carts are abandoned. That is, online customers select items for purchase but do not actually complete the purchase.
Act Like a Media Company
The consumers’ attention has been shifting rapidly to places where there are no longer people in charge of what content gets shown. The internet is now the middleman.
Digital Marketing and Search Engine Optimization (SEO)
Businesses have changed significantly since the 1950s, but the need to engage in effective marketing has not. As people spend more time online for work and pleasure, business owners recognize the importance of digital marketing to create and keep customers.
Designing Recoverable Shopify Syncs: From Failed Batches to Targeted Retries
Reliable Shopify integrations need more than background jobs and retries. This article explains how object-level recovery messages, safe GraphQL slicing, and focused test coverage make inventory, metafield, and variant synchronization easier to diagnose and recover.
How to Measure WebGL Cold-Start Performance Before Visitors See Your Site
A WebGL homepage experience can create a strong first impression, provided it reaches a stable state before visitors are asked to interact with it. This guide explains a practical cold-start measurement process for Next.js marketing sites.
How to Add llms.txt and Markdown Pages Without Maintaining a Second Website
The llms.txt convention asks for a curated Markdown index plus clean .md versions of your pages. Here's how to generate that layer from the pages you already publish, so it never drifts, never leaks private routes, and never competes with your HTML in search.
Building a Hybrid Next.js and Plasmic Marketing Platform Without Sacrificing Control
A hybrid Next.js architecture can give marketers visual publishing autonomy in Plasmic while preserving the engineering guardrails needed for custom routes, SEO, caching, and reliable production releases.
How to Test Shopify GraphQL Catalog Admin API Beyond Happy-Path Responses
A dependable catalog admin API needs tests for its schema, responses, filters, configuration rules, and database behavior. This approach uses layered GraphQL testing to catch regressions before they affect catalog operations.
GPU-Aware WebGL: How to Deliver Rich Marketing Experiences Across More Devices
A production WebGL experience needs clear quality policies for different devices. This article explains how GPU-aware rendering tiers and staged loading help teams manage performance, perceived wait time, and maintainability.
Using ReCharge Subscription App with Outdated Shopify Themes
Article describing how ReCharge Subscription App can be extended to legacy Shopify themes.
Data Security: Do I Need an SSL Certificate?
The potential need for an SSL Certificate is an important consideration for any website that handles visitor information in order to protect it and assure visitors that their sensitive data is being sent to the correct source rather than to a criminal enterprise.