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Why Client-Side Navigation Can Undercount Your Paid-Media Audiences

Why Client-Side Navigation Can Undercount Your Paid-Media Audiences

Published 9/21/2026
Gabriel Richards

Modern marketing sites often update URLs without triggering a full page load. That can quietly reduce the page-view signals Google Ads needs for URL-based audience building. Here is how route-aware tracking helps preserve measurement continuity without bypassing consent controls.

MarketingReactHeadless
Why Client-Side Navigation Can Undercount Your Paid-Media Audiences
Automating Custom Email Logic With Magento 2

Automating Custom Email Logic With Magento 2

Published 2/24/2017
Jonathan Anderson

Discussion and example of how to modify ShipmentSender to allow for custom content to be delivered to the customer, based on their shipping preference.

E-Commerce
Automating Custom Email Logic With Magento 2
How to Improve eCommerce Conversion Rates

How to Improve eCommerce Conversion Rates

Published 7/21/2023

Do you want to improve your ecommerce conversion rate? Here is a complete guide to enjoying excellent results.

E-CommerceMarketing
How to Improve eCommerce Conversion Rates
Generating Proposals With Approved Evidence and Deterministic Pricing

Generating Proposals With Approved Evidence and Deterministic Pricing

Published 10/5/2026
Gabriel Richards

AI can write a proposal in seconds. The hard part is making sure every price came from an approved rule and every claim came from curated evidence. Here is how we built a proposal workflow where the model writes and code owns the commitments.

SoftwareManagementAISymfony
Generating Proposals With Approved Evidence and Deterministic Pricing
Today, We PAINT

Today, We PAINT

Published 9/18/2018
Gabriel Richards

A few of us at Endertech mixed it up recently... we took a morning off to go painting at a local park!

Design
Today, We PAINT
What are the Steps of Conversion Optimization?

What are the Steps of Conversion Optimization?

Published 8/5/2023

What are the steps of conversion optimization? Join us as we explore the conversion optimization process and ways to boost conversions.

Marketing
What are the Steps of Conversion Optimization?
Why You Should Consider Hiring an Email Marketing Agency

Why You Should Consider Hiring an Email Marketing Agency

Published 12/19/2023

Discover the benefits of outsourcing your email marketing to a specialized email marketing agency, including saving money and time, and helping your business run more efficiently.

MarketingEmail Mktg Strategy
Why You Should Consider Hiring an Email Marketing Agency
Custom Software vs Off-the-Shelf Systems for Business Operations

Custom Software vs Off-the-Shelf Systems for Business Operations

Published 10/9/2026
Gabriel Richards

Custom software vs off the shelf software: choose by workflow fit. Compare tradeoffs, integration needs, data ownership, and support before replacing systems.

SoftwareManagement
Custom Software vs Off-the-Shelf Systems for Business Operations
Hydrogen Components, Hooks, and Utilities Explained

Hydrogen Components, Hooks, and Utilities Explained

Published 5/5/2022

Learn how Hydrogen components, hooks, & utilities in Shopify help developers build storefronts that integrate seamlessly with Shopify’s APIs.

E-CommerceReactHeadlessShopify
Hydrogen Components, Hooks, and Utilities Explained
Progressive Web Apps

Progressive Web Apps

Published 4/27/2018
Roberto Olmos

“Progressive Web App” (PWA) is a term coined around 2015 to describe websites that operate like native apps and meets a set of criteria for the functionality that the PWA takes advantage of.

SoftwareDesign
Progressive Web Apps
Headless Magento: Is It the Right Choice for You?

Headless Magento: Is It the Right Choice for You?

Published 11/27/2023

Headless ecommerce Magento provides some excellent benefits, but some circumstances may render it less suitable than traditional Magento. Let’s find out more.

E-CommerceHeadlessMagento
Headless Magento: Is It the Right Choice for You?
How To Implement Headless Shopify Properly

How To Implement Headless Shopify Properly

Published 10/20/2023

Meta Description: Implementing headless Shopify can take a DIY or agency approach. Discover the best practices for implementing a headless Shopify store and when to go headless with Shopify.

E-CommerceHeadlessShopify
How To Implement Headless Shopify Properly
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