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How to setup CI/CD in GitLab
An introduction in how to use GitLab's CI/CD system setup to automate processes and bring increased efficiency to development projects.
What is Conversion Rate Optimization?
What is conversion rate optimization? How does it work? Join us as we explore the nuances of CRO in our latest blog.
Get the Most From the Web Designer You Hire
Backing up a little to before when you actually hire a designer, spend some time and take a close look at their portfolio of work.
Why a New Website Often Hurts SEO Before It Helps (And How to Launch One That Wins)
A new website should accelerate growth, not reset years of SEO progress. Learn why redesigns often cause temporary ranking fluctuations, how search engines evaluate new content, and the engineering practices that preserve existing authority while building a stronger long-term foundation for organic growth.
More Ad Groups, Not More Budget: How Precision Targeting Cut CPA 18% in a Mature Search Campaign
A mature Search campaign had plateaued under a handful of broad, catch-all ad groups. Splitting them into narrower, tightly-themed ad groups - same budget, same campaign - cut cost per conversion 18% and lifted ROAS to 8.7x in seven weeks.
4 Steps to Easily Increase WordPress User Security
If you use online banking or some other account you’ve probably experienced the need to enter an additional code sent to your email or phone via text message. This additional verification is called Two-Factor Authentication (2FA), or Multi-Factor Authentication (MFA).
How AI, Plasmic, and Next.js Changed the Way We Build Websites
Endertech rebuilt its own website around Plasmic and Next.js to create a governed visual CMS. Marketers can now edit pages visually while engineering preserves the design system, SEO, analytics, performance patterns, and brand standards—proving you don’t have to choose between speed and quality.
Geography-First PPC: How to Structure Google Ads for Regional Service Businesses
Most Google Ads guidance assumes one city or one service. This breaks down how to structure an account for businesses that are neither: organizing campaigns by service line, layering Performance Max by audience, and expanding geographic targeting in deliberate phases instead of all at once.
Shopify Metafields: What It Is & How To Use It
Shopify Metafields offer a convenient way to customize a Shopify store without code. Learn what it is & how to add it to your online store.
Selling Globally on Shopify: 8 Factors To Consider
Article on the best 8 factors to consider for selling globally with Shopify. We list each factor, their importance and the next step to incorporate in your store.
React Server Components in Shopify Hydrogen: The What, Why, & How
A guide on React Server Components in Shopify Hydrogen. The fundamentals, benefits, limitations, & best practices for merchants & developers.
Shopify Hydrogen Framework: How It Works to Help Your Shopify Design
Learn how the Shopify Hydrogen framework employs different methods to balance power & performance to accelerate frontend design & development.