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High Performing Culture - Part Zero
Over the years I've learned the value of intentional, methodical choices as they relate to long-term business growth. More than ever, I supplement my intuition with process... and as a result, Endertech's growth has accelerated, and so can yours!
How I Used AI and Python to Validate STORIS and Inntopia Data for Planning, Mapping, and Pattern Finding
I do not dump whole exports into a chatbot. I use an LLM to help write tight Python that answers one question at a time, prove it on a small sample, then run it locally larger data sets. That keeps work repeatable, cuts token cost, and keeps sensitive fields off hosted tools while I plan integrations and product mapping.
Your Content Management System... More Than What Your Users See
The design phase of your CMS is an opportunity to review your workflows, your decision making processes, and improve the way you operate and express your business. We discuss the factors to consider during the design phase.
Is Your Ecommerce Site Ready for the Holiday Shopping Season?
The holiday shopping season is right around the corner! Here are 10 things to check on your e-commerce site to make sure you're ready for online shoppers.
How to Build Paid Landing Pages That Preserve Organic SEO
A practical framework for building paid-acquisition landing pages that align with search intent, protect organic site architecture, and give teams a reliable basis for campaign decisions.
Where Should a Business AI Workflow Require Human Approval?
AI workflow human approval belongs before consequential actions. Learn where to place gates, what reviewers need, and how to handle exceptions and retries.
12 Common Web Accessibility Issues
Learn about common web accessibility issues and why making your site usable for everyone is crucial for inclusivity, compliance, and SEO success.
How to Choose the First Business Workflow for AI Automation
Choose first AI automation workflow candidates with clear inputs, verifiable outputs, and human review. Learn how to assess risk, test handoffs, and measure value.
Taking Your Product From Concept to Launch - The Endertech Way
The process of developing your software product can be intimidating, frustrating, and confusing. Learn how Endertech makes it an approachable, exciting, and engaging process instead.
Actions Over Assumptions: Testing New Marketing Strategies
The idea is important and the first step, but the actual execution of it has to be the next step. We can formulate opinions about different marketing ideas all day and assume different things as to why they probably will work or probably won’t work. The problem is, if you don’t try you won’t ever know!
When Good ARIA Goes Quiet
We were improving an existing e‑commerce storefront, not greenfield HTML. We leaned on ARIA and checker tools. Then VoiceOver agreed with us in one browser and ignored the price in another, and later did the opposite in the cart. The lesson: bad ARIA can be worse than no ARIA.
How an Email Marketing Consultant Can Help Grow Your Business
Learn how an email marketing consultant can help grow your business. And why you may need one or not.