A Users Guide to WordPress Plugins

A Users Guide to WordPress Plug-Ins for beginners including discussion of All In One SEO Pack, Aksimet, and WooCommerce.

Automate Your Marketing

Automation has a strong potential to greatly increase agility because computers can be much faster than manual human actions in defined tasks. Marketing operations can be one of those defined tasks.

The Signal Is the Campaign: A Case for Headless ABM

Account-based marketing has always run on campaigns: plan, build, launch, measure. But buyer intent doesn't wait for a launch date, and the gap between signal and response is where most programs quietly lose return. This piece makes the case for headless ABM, an architecture where the signal itself triggers the response, and argues that closing that gap could be the most meaningful conversion unlock ABM has seen in years.

A Native PHP Function Override with namespace & PHP-Mock: Shopify API Example

This article touches on how a PHP Function Override is successful using namespace and PHP Mock to retrieve the raw Shopify API response data.

Building a Multi-Tenant Shopify POS Product Without Forking the Storefront

A look at the architecture behind Rapora: a publicly installable Shopify retail platform that pairs centralized app operations with dedicated merchant Hydrogen runtimes, avoiding the cost and complexity of storefront forks.

AI Can Run Your Ecommerce Customer Support

Traditional live chat systems struggle to keep up. Even with 24/7 support teams or chatbots, responses often feel robotic, and handling real data (like orders, returns, or account details) is difficult without custom development. With rapid progress in agentic intelligence over the past few months, today’s AI systems are far more reliable and less error-prone than they were a year ago.

Best CMS Platforms for Developer Flexibility (2026)

Craft CMS leads the 2026 ranking of the best CMS platforms for developer flexibility, ahead of WordPress, Drupal, headless CMS, Adobe Commerce, and Shopify.

Notable Updates for Authorize.Net - July 2016

Gherkin - It ain't just a Pickle!

Gherkin is a simple programming language that you'll frequently find used in many of the more popular Behavior Driven Development (BDD) tools and across programming languages (e.g., Cucumber/Ruby).

From Floor Conversations to Customers: Guided Selling, Showroom Apps, and Rapora

How Endertech’s custom showroom systems for large retailers shaped Rapora—a Shopify-native product for smaller multi-location chains that need guided selling, CRM, and Shopify POS. Live at rapora.shop; App Store listing pending.

Keeping Newsletter Consent Honest in CRM: Sync, Signed Webhooks, and MCP Draft Gates

How we keep CRM marketingOptIn as the source of truth for newsletters—syncing contacts, verifying signed webhooks, and gating MCP send tools behind confirm:true so agents draft while humans keep send authority.

React Server Components in Shopify Hydrogen: The What, Why, & How

A guide on React Server Components in Shopify Hydrogen. The fundamentals, benefits, limitations, & best practices for merchants & developers.