Blog <E-commerce, Marketing>
Planning Your E-Commerce Shipping & Customer Service Policies
Discussion of shipping charges & customer service policies for a business adding e-commerce to its brick & mortar. Topics include whether customer or business will bear shipping costs, how customers will contact you online and policies for responding.
Will Your New Ecommerce Business Span the Cyber Globe?
Discussion of the planning process for analyzing targeted online customers and the potential geographic scope of an E-Commerce business including considerations of geography, demographics and socio-economics, as well as payment and shipping issues abroad.
What’s the Plan to “Staff Up” Your New E-Commerce Business?
Giving consideration during the e-commerce planning process to the “people power” required for the addition of online sales. Options discussed include engaging employees or freelancers, outsourcing to development firms and “off the shelf” products.
Is Ecommerce an Option for your Brick & Mortar?
An outline of initial steps in the planning process for a brick and mortar operation considering an e-commerce presence, including which businesses lend themselves to e-commerce, analyzing potential competition in cyberspace, and the concept of differentiation in the online marketplace.
Blog <E-commerce, Software>
The Truth About Magento and Entity-Attribute-Value
Magento is a serious e-commerce solution, built from the ground up for the kind of business logic that e-tailers use day in and day out.