Articles & Perspectives
We Replaced Shopify Search With AI — Here’s What Actually Happened
How we built a custom MCP + OpenSearch product discovery system—and what real customers are already doing with it.
Shopify ChatGPT Checkout Payments Explained: Who Handles the Money and What the 4% Fee Really Is
A clear, non-technical breakdown of how payments work with Shopify ChatGPT Instant Checkout: who processes the money, what OpenAI’s role is, how the 4% platform fee works, and what this all means for merchants and customers.
The Agentic Shift: Why E-Commerce Brands Need an MCP Server Now
We are entering the era of "Agentic Commerce," where AI agents like ChatGPT and Gemini handle the entire shopping journey. While Shopify’s Universal Commerce Protocol (UCP) opens the door, building your own private Model Context Protocol (MCP) server is how you take control. Discover why owning your data infrastructure is the key to maintaining a competitive edge.
Integrating Avalara with Shopify Checkout to Clearly Show Recycling Fees
Some states require mattress recycling fees to appear as their own tax line during checkout. This article walks through how we combined Avalaras AvaTax API, Shopify metafields, middleware, and Checkout UI extensions to display a clear tax and recycling-fee breakdown in Shopify checkout for two brands.
Bringing In‑Store Personalization Online: How We Integrated STORIS with Klaviyo Using Webhooks
How we connected STORIS to Klaviyo with a custom webhook middleware so retailers can use in‑store quotes, orders, and fulfillments to trigger personalized email flows, review requests, and smarter segmentation—bringing online‑level personalization to the showroom.
AI Driven Software Development with Cursor
AI has changed how we write software, but the real story isn’t “AI writes code.” The real story is how you work with AI: what you delegate, what you design yourself, and how you keep the whole thing from turning into an unmaintainable mess.
Two Years Later: TailwindCSS Is Thriving
Two years ago, I predicted TailwindCSS would fade like Bootstrap. I was wrong. Both frameworks are thriving in 2025, but not competing. They evolved instead.
Architecting Custom Order Pages in Shopify Using Customer Account UI Extensions
Architecting a Flexible Hours & Scheduling System With a Custom Form
What Is a Website Manifest and Why Do You Need it?
Learn what a website manifest is, how it powers Progressive Web Apps, and why it's essential for creating app-like experiences on mobile devices. Includes implementation tips.
How Shopify Shop Metafield Objects can be Used to Show Information about your Brick and Mortar Stores
This guide shows how to centralize store details in Shopify using shop metafields (and metaobjects) and render them across your theme. Set up fields for hours, address, contact, and policies, then use Liquid snippets to keep headers, footers, and templates consistent and easy to maintain.
AI Can Run Your Ecommerce Customer Support
Traditional live chat systems struggle to keep up. Even with 24/7 support teams or chatbots, responses often feel robotic, and handling real data (like orders, returns, or account details) is difficult without custom development. With rapid progress in agentic intelligence over the past few months, today’s AI systems are far more reliable and less error-prone than they were a year ago.