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Don’t Leave “Value” Out of Your Instagram Marketing
Smart marketers know that the best asset for marketing and branding is attention. They try to find a way to promote their brand wherever they seek an opportunity which is usually in places where the end consumer is paying attention
The Truth About Magento and Entity-Attribute-Value
Magento is a serious e-commerce solution, built from the ground up for the kind of business logic that e-tailers use day in and day out. Magento is structured as an infinitely flexible shopping cart and product management system.
6 Ways To Increase Your Shopify Average Order Value
Looking for ways on how to increase your Shopify average order value? Here are six strategies to increase your AOV and improve the customer lifetime value.
Shopify Collections Based on Metafield Values
Discover how Shopify collections have improved to become more useful and efficient for your Shopify store management.
The "What" of MySQL ENUMs (as well as the "Why"?)
An explanation of the MySQL Enum ("enumeration") data type including a discussion of its practicality, advantages and disadvantages, usage examples and alternatives.
Amazon BOPIS API Integration
Endertech has integrated the new Amazon BOPIS API with the ERP / POS from a major mattress retailer. Learn the details in this story.
Endertech MCP 101 Webinar - How does MCP relate to ChatGPT, Claude, Grok, etc...
AI can generate insights. But without execution, it does not create value. This MCP 101 webinar session breaks down how the Model Context Protocol connects models, data, and systems into an operational layer that drives real outcomes across retail and ecommerce.
High Performing Culture - Part Zero
Over the years I've learned the value of intentional, methodical choices as they relate to long-term business growth. More than ever, I supplement my intuition with process... and as a result, Endertech's growth has accelerated, and so can yours!
NestJS and React Admin Deployed to Amazon Lambda
A step-by-step to setting up NestJS and React Admin with Amazon Lambda. An API project using React Admin frontend on Amazon Lambda.
The Joys of Parameterization
We’ve all seen examples of parameterization. Database credentials are probably the most common example. Various scenarios may require that these be changed; a server move, a user/password change, or setting up a development environment. It’s easy to see how this is a best practice.
Shopify Metafields: What It Is & How To Use It
Shopify Metafields offer a convenient way to customize a Shopify store without code. Learn what it is & how to add it to your online store.
Keeping Newsletter Consent Honest in CRM: Sync, Signed Webhooks, and MCP Draft Gates
How we keep CRM marketingOptIn as the source of truth for newsletters—syncing contacts, verifying signed webhooks, and gating MCP send tools behind confirm:true so agents draft while humans keep send authority.