Why Client-Side Navigation Can Undercount Your Paid-Media Audiences

Modern marketing sites often update URLs without triggering a full page load. That can quietly reduce the page-view signals Google Ads needs for URL-based audience building. Here is how route-aware tracking helps preserve measurement continuity without bypassing consent controls.

The 12 Best Headless Ecommerce Platforms In 2023

Discover what to look for in the best headless ecommerce platforms and find a detailed shortlist of 12 best headless ecommerce platforms in 2023.

Building a Multi-Tenant Shopify POS Product Without Forking the Storefront

A look at the architecture behind Rapora: a publicly installable Shopify retail platform that pairs centralized app operations with dedicated merchant Hydrogen runtimes, avoiding the cost and complexity of storefront forks.

Quarterly Review of Shopify Updates - January Edition

Discover the latest Shopify Updates that can benefit your store with updates that help you and your customers!

What Is Search Engine Optimization in 2017?

SEO in 2017 has evolved far beyond on-page optimization and backlink profiles. Though still foundational, those are merely the table stakes. Beyond achieving the first page of Google results... where else can your brand gain visibility?

10 Tips to Build a Successful Software Product

Following these 10 best practices will ensure a successful Software Project. Carefully navigate the traps by avoiding the 10 Don'ts provided.

Tech Predictions for 2016

What will 2016 hold for technology? Smarter shopping, smarter clothing, or even voice detection algorithms? Read on for our 2016 tech predictions.

How to easily add a Medium style Image Zoom to your Website, Store, or Blog

Learn how to how to easily add a Medium style Image Zoom to your Website, Store, or Blog that plays nicely with Safari, Chrome, and other browsers!. Follow the steps with clear code and complete it!

How to create a Shopify Checkout UI Extension

What Is GTM Engineering? Connecting Performance Marketing, Automation and Revenue Systems

GTM Engineering—go-to-market engineering—connects performance marketing, supervised automation, and revenue systems so measurement, landing paths, and CRM handoffs tell one story.

Is Ecommerce an Option for your Brick & Mortar?

An outline of initial steps in the planning process for a brick and mortar operation considering an e-commerce presence, including which businesses lend themselves to e-commerce, analyzing potential competition in cyberspace, and the concept of differentiation in the online marketplace.

Shopify ERP Integration: Definition, Benefits, and More

A Shopify ERP Integration can help you simplify running your online business. Learn what it is, why you should consider it as a growth tool.