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Bringing In‑Store Personalization Online: How We Integrated STORIS with Klaviyo Using Webhooks
How we connected STORIS to Klaviyo with a custom webhook middleware so retailers can use in‑store quotes, orders, and fulfillments to trigger personalized email flows, review requests, and smarter segmentation—bringing online‑level personalization to the showroom.
Let Google Cook - Why Doing Less in Google Ads Often Produces Better Results Than Daily Optimization
Most advertisers think better Google Ads performance comes from constant optimization. In reality, excessive daily changes often disrupt machine learning systems before they can stabilize. This article explores why campaign stability, stronger conversion signals, better creative, and patience frequently outperform reactive PPC management.
The "What" of MySQL ENUMs (as well as the "Why"?)
An explanation of the MySQL Enum ("enumeration") data type including a discussion of its practicality, advantages and disadvantages, usage examples and alternatives.
The Customer Journey Series Pt 1 - What Type of Software Do You Need?
This is part 1 of the Customer Journey Series in navigating software development process as a client. We discuss the types of software that exist and how to know which one fits you goals the best.
Multi Store Setup in Magento 2
We will use one Website. The site will have three Stores. The domain names will share one common base domain. The additional stores will use subdomains. Create three Virtual Hosts for these domains on your web server.
10 Tips to Build a Successful Software Product
Following these 10 best practices will ensure a successful Software Project. Carefully navigate the traps by avoiding the 10 Don'ts provided.
Shopify ADA Compliance in Hydrogen: Overview and Best Practices
Shopify Hydrogen offers everything you need to build accessible websites. See our guide to Shopify ADA Compliance in Hydrogen.
How to create a Shopify Checkout UI Extension
5 Things I Learned in My First Year of Project Management
Before you get started managing a software development project, you need to meet with the client, preferably face-to-face, to understand their pain-points if it’s an existing project, or the long-form goals if it’s a new project.
Choosing a Crowdfunding Platform
Choosing a crowdfunding platform that's best for your campaign is no small task since popular platforms may appear identical, but that impression dissipates upon further examination.
Docker API Platform from PostgreSQL to MySQL
A technical article about changing PostgreSQL to MySQL with code text to copy along with your project. Follow the steps closely to complete successfully.
What’s the Average eCommerce Conversion Rate? Find Out Here
Have you every wondered how your e-commerce store's conversion rates compare with averages across industries and the world? Here's a nice visual to help you understand.