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Geography-First PPC: How to Structure Google Ads for Regional Service Businesses
Most Google Ads guidance assumes one city or one service. This breaks down how to structure an account for businesses that are neither: organizing campaigns by service line, layering Performance Max by audience, and expanding geographic targeting in deliberate phases instead of all at once.
What Is a Website Manifest and Why Do You Need it?
Learn what a website manifest is, how it powers Progressive Web Apps, and why it's essential for creating app-like experiences on mobile devices. Includes implementation tips.
Selling Globally on Shopify: 8 Factors To Consider
Article on the best 8 factors to consider for selling globally with Shopify. We list each factor, their importance and the next step to incorporate in your store.
Single Sign On Authentication Using a Symfony Framework
Single Sign-On can eliminate friction in the user experience and can be implemented via a Symfony framework for user authentication between websites.
How Much Should You Spend On Email Marketing
Email marketing involves various costs, but the strategy can pay for itself if executed properly. Discover how much you should pay for email and how it could finance itself.
How to Get Your Products on Google Shopping
Google Shopping is one of the most effective ways to get your products in front of potential customers. It allows customers to search for products on online shopping websites and compare prices between different vendors.
WordPress Video Streaming - How to Host, Encode, and Stream your OWN Videos.
Despite the prevalence of video streaming on the web, a video streaming site is not the easiest kind of site to set up. Here are some tips on how to set up a quality WordPress video streaming site.
Setting Up Google reCaptcha Enterprise
Typically the need for reCaptcha occurs because a site may have a public facing form that anonymous users can submit and typically a site will want to avoid malicious attacks, spams, and overload of the system. The best way to combat this is using reCaptcha. ReCaptcha is used to verify that the user is in fact a human user attempting to submit only necessary requests to a site. There are options to add reCaptcha to a site but one of the most popular is Google reCaptcha.
Digital Reputation Management: The Performance Marketing Advantage Often Overlooked
Every digital marketing campaign eventually leads to one critical moment: validation. Before contacting your business, prospects search your company name, review your Google Business Profile, browse industry directories, compare reviews, and verify your credibility across the web. If they encounter outdated information, inconsistent branding, or incomplete business listings, confidence quickly erodes. Digital reputation management isn't just about responding to reviews. It's about ensuring your business is represented accurately, consistently, and professionally everywhere customers look. Discover why maintaining your online presence is one of the simplest and most effective ways to improve conversion rates, strengthen local SEO, and maximize the return on every marketing investment.
Ace Code Editor - Setting Up for Inline JS Code Editing
Ace has become the de-facto standard for in-line code edit for web content management systems. In this article, learn how we utilized the Ace code editor to improve a custom CMS we inherited from a new client engaging us to perform their software maintenance.
Scalable Vector Graphics Growing Into the Standard
Scalable Vector Graphics (SVG) was developed in 1999 as an open standard for the web but is increasingly used due to responsive design, viewports, web animation and Retina type displays.
Make Your Website Mobile Friendly or Face Extinction On Google
If your website is not mobile friendly, you could be leaving a lot of money and opportunity on the table. In fact, you could disappear altogether from Google search. Yep, you read that right. Read on to find out more about mobile internet usage and how you can prepare for the coming Mobileggedon.