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Building a Marketing System That Improves Itself
We're building a self-improving marketing system. The hard part was not finding one AI smart enough to run marketing. It was designing an organization of humans, AIs, and software that learn together without losing accountability.
Mindset Matters: The Culture of Endertech
Mindset influences more than individual performance. It shapes team culture, leadership, and the way organizations respond to challenge, feedback, and change. At Endertech, our Fundamental Behaviors reflect a Growth Mindset culture built on learning, accountability, respect, and continuous improvement.
CSS :has selector and Tailwind support
CSS :has selector and Tailwind support
Text to Vector Graphic in Adobe Illustrator: First Impressions
An overview and evaluation of Adobe Illustrator's new AI-powered Text to Vector Graphic tool, with illustrated examples, tips on how to use the feature, and ideas for how it can be used in a graphic design workflow.
Making “Available to Try” Accurate for Product Kits
For kits on Shopify + STORIS, “Available to try” should only light up when every component has stock at that store, and fail closed when inventory data is missing.
How to Run CDN-Safe First-Party A/B Tests on a Marketing Site
First-party A/B testing gives marketing teams more control, but CDN and edge caches can send visitors the wrong variant unless assignment, caching, QA, measurement, and rollback are designed together.
The "What" of MySQL ENUMs (as well as the "Why"?)
An explanation of the MySQL Enum ("enumeration") data type including a discussion of its practicality, advantages and disadvantages, usage examples and alternatives.
How to Customize the UpCart Price Format in your Shopify Store
How to Customize the UpCart Price Format in your Shopify Store to Remove Decimals and Trailing Digits
Magento Deployment for Major Athletic Apparel Maker
How Endertech Collaborates to Build Efficient Business Software
A sneak peak into how our Designers & Project Managers work together to transform business forms(a common software interface) from "usable" to "efficient".
Preventing Silent Variant Sync Failures in Asynchronous Ecommerce Middleware
A look at a resilient PHP middleware pattern for synchronizing ecommerce product variants asynchronously, without losing the persistence context needed to make updates actually happen.
5+ years of Software Development: One key thing I learned
If there's one thing to take away from software development, an active software developer amongst a team of high performing developers would be a person to ask. Learn more.