How AI, Plasmic, and Next.js Changed the Way We Build Websites

Endertech rebuilt its own website around Plasmic and Next.js to create a governed visual CMS. Marketers can now edit pages visually while engineering preserves the design system, SEO, analytics, performance patterns, and brand standards—proving you don’t have to choose between speed and quality.

Optimize Your Website Using Lucky Orange

We use Lucky Orange to analyze user behavior on the Endertech website. We accomplish this by digging through some key features that Lucky Orange offers. These are: live visitors, recordings, and heat maps.

How to Extend React Admin and Why You Need To

This is the first part or our React series focusing on unique customizations to further improve on the foundation of React Admin. The purpose of this article - touch on features that React Admin is missing and give examples of how one could remedy the missing parts.

How to Get More Conversions on Shopify

Are you worried about low conversions on your Shopify store? Here is a complete guide to understanding and boosting Shopify conversion for more sales, revenues, and profits.

The "What" of MySQL ENUMs (as well as the "Why"?)

An explanation of the MySQL Enum ("enumeration") data type including a discussion of its practicality, advantages and disadvantages, usage examples and alternatives.

More Ad Groups, Not More Budget: How Precision Targeting Cut CPA 18% in a Mature Search Campaign

A mature Search campaign had plateaued under a handful of broad, catch-all ad groups. Splitting them into narrower, tightly-themed ad groups - same budget, same campaign - cut cost per conversion 18% and lifted ROAS to 8.7x in seven weeks.

E-commerce Trends + Facts 2018

2017 was a banner year for E-commerce in US and globally. In the US alone, over 54M shopped online and over 64M shopped online and in stores. There were 58 days where online sales exceeded 1 Billion dollars. US Online Sales topped $459B which represents approximately 13% of Total US Retail.

Introduction to Klaviyo for Headless E-Commerce

Learn how to get started with Klaviyo for headless ecommerce. Discover what Klaviyo can do, its pricing, and how to integrate it with ecommerce platforms via API.

Introduction to the CSS Grid Layout Module

How to Protect a Public AI Chat Interface Without Slowing Down Legitimate Shoppers

Public AI chat can be a powerful shopping tool—and an expensive target for automated abuse. This walkthrough shows how a layered security model blocks bad traffic early, applies tenant-specific risk scoring, and gives merchants the visibility needed to tune protection without adding friction for real shoppers.

Migrating From WooCommerce to Shopify: Three Things to Consider

A WooCommerce to Shopify Migration is a great benefit for many merchants. We help you understand how to avoid common pitfalls during the process. Read on!

The Customer Journey Series Pt 1 - What Type of Software Do You Need?

This is part 1 of the Customer Journey Series in navigating software development process as a client. We discuss the types of software that exist and how to know which one fits you goals the best.