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Building a Hybrid Next.js and Plasmic Marketing Platform Without Sacrificing Control
A hybrid Next.js architecture can give marketers visual publishing autonomy in Plasmic while preserving the engineering guardrails needed for custom routes, SEO, caching, and reliable production releases.
Create a Shopify Store-Aware Conversational Chatbot
We turned a basic Shopify custom app install into an immediately useful, store-scoped AI chat experience. This deep dive walks through our OAuth flow, tenant/shop mapping, AI orchestration pattern, guardrails, and operational hardening so each merchant lands in an intelligent chat already aware of their store.
MySQL Command Line Formatting Tips
A blog article on formatting tips for using the MySQL Command Line. Work smarter and faster with these tips. Software developer approved!
Using the Rev.ai API for Automated Transcription
Learn how automated speech-to-text technology was leveraged to increase work efficiency for an entire company. Connecting the Rev.ai with custom software to maximize tasks for users at different levels.
What Is Symfony?
Symfony is the best PHP framework available for web applications. You can use Symfony and its components to power any kind of API or custom web application that you can imagine.
How to Create Draggable Rows in React Admin
This is the fifth part or our React series focusing on unique customizations to further improve on the foundation of React Admin. The purpose of this article - How to Create Draggable Rows in React Admin.
The Agentic Shift: Why E-Commerce Brands Need an MCP Server Now
We are entering the era of "Agentic Commerce," where AI agents like ChatGPT and Gemini handle the entire shopping journey. While Shopify’s Universal Commerce Protocol (UCP) opens the door, building your own private Model Context Protocol (MCP) server is how you take control. Discover why owning your data infrastructure is the key to maintaining a competitive edge.
From Floor Conversations to Customers: Guided Selling, Showroom Apps, and Rapora
How Endertech’s custom showroom systems for large retailers shaped Rapora—a Shopify-native product for smaller multi-location chains that need guided selling, CRM, and Shopify POS. Live at rapora.shop; App Store listing pending.
The Joys of Parameterization
We’ve all seen examples of parameterization. Database credentials are probably the most common example. Various scenarios may require that these be changed; a server move, a user/password change, or setting up a development environment. It’s easy to see how this is a best practice.
How to Protect a Public AI Chat Interface Without Slowing Down Legitimate Shoppers
Public AI chat can be a powerful shopping tool—and an expensive target for automated abuse. This walkthrough shows how a layered security model blocks bad traffic early, applies tenant-specific risk scoring, and gives merchants the visibility needed to tune protection without adding friction for real shoppers.
Shopify Functions: A Better Way To Customize Shopify
Shopify Functions lets you customize Shopify’s core functionality. This helps developers & merchants build unique shopping experiences.
Why Your Software Project Needs Professional Planning
At Endertech, Planning is the first phase in our methodology for custom software development. The goal of this phase is to produce clear technical documentation that tells the development team exactly what they’re supposed to build, and how.