Importance of Software Code Standards for Your Software Project

Learn why Software Code Standards are important for your next software project. Understanding the reason, importance, & need.

3 Examples of Using LESS for Efficient CSS

3 Examples of dynamic style sheet language and precompiler LESS for shorter & more efficient CSS coding of Nesting, Variables & Mixins with Variables.

The Signal Is the Campaign: A Case for Headless ABM

Account-based marketing has always run on campaigns: plan, build, launch, measure. But buyer intent doesn't wait for a launch date, and the gap between signal and response is where most programs quietly lose return. This piece makes the case for headless ABM, an architecture where the signal itself triggers the response, and argues that closing that gap could be the most meaningful conversion unlock ABM has seen in years.

How Symfony1.4 Provides a Route to a Better URL

An explanation of how a Uniform Resource Locator ("URL") is affected by the Symfony1.4 framework including a discussion of route patterns, request URL translation and URL creation via Symfony1.4.

How Much Should You Spend On Email Marketing

Email marketing involves various costs, but the strategy can pay for itself if executed properly. Discover how much you should pay for email and how it could finance itself.

Will Your New Ecommerce Business Span the Cyber Globe?

Discussion of a Minimum Viable Product (MVP) as the building block for a business. Topics covered include cost efficient and timely feedback, use by startups and relation to crowd funding websites.

How to Calculate Landing Page Conversion Rate

Do you want to calculate your landing page conversion rate? Here are the steps you need to find out your conversion rate and boost conversions.

Why a New Website Often Hurts SEO Before It Helps (And How to Launch One That Wins)

A new website should accelerate growth, not reset years of SEO progress. Learn why redesigns often cause temporary ranking fluctuations, how search engines evaluate new content, and the engineering practices that preserve existing authority while building a stronger long-term foundation for organic growth.

Quick Overview of Drupal for Beginners & How To Get Started

Overview of open source content management platform Drupal for beginners looking to get started, including explanation of nodes, content types, modules and core.

Introduction to the CSS Grid Layout Module

The Logo Comes Last: Developing an Effective Brand Identity

My design team and I recently had the exciting opportunity to develop the brand identity for a new product from scratch. When our client, Global Electronic Technology, approached us with this project, their new product didn’t even have a name yet.

Website ADA Compliance

A growing roster of businesses have been snared by ADA lawsuits targeting websites. The Trump administration's unfortunate decision to stop drafting rules for website ADA compliance leaves the marketplace vulnerable to a potential tidal wave of legal action.