Search Results
More Ad Groups, Not More Budget: How Precision Targeting Cut CPA 18% in a Mature Search Campaign
A mature Search campaign had plateaued under a handful of broad, catch-all ad groups. Splitting them into narrower, tightly-themed ad groups - same budget, same campaign - cut cost per conversion 18% and lifted ROAS to 8.7x in seven weeks.
5 Web Design Rules for Better SEO
Learn about SEO fundamentals that your website should implement to give it the best chance to be visible in Google.
Invisible reCAPTCHA 101
As most have probably already seen, Google has something called reCAPTCHA that is designed to prevent spambots from submitting tons of garbage to your form postback processor.
What Is Search Engine Optimization in 2017?
SEO in 2017 has evolved far beyond on-page optimization and backlink profiles. Though still foundational, those are merely the table stakes. Beyond achieving the first page of Google results... where else can your brand gain visibility?
The Hana Shirt Co. Release!
This unique vintage Hawaiian shirt website was one of our first custom e-commerce projects allowing them to share their rare collection of vintage Hawaiian shirts with the world, ranking #1 on Google for a variety of Hawaiian shirt related keywords.
SEO Tactics Circa 2018
Just since as recent as 2015, Google has made significant changes to its SEO algorithm with its formula now attaching much more weight to elements such as site security, mobile responsiveness, and site speed than was the case with its SEO formula earlier this decade.
Digital Marketing and Search Engine Optimization (SEO)
Businesses have changed significantly since the 1950s, but the need to engage in effective marketing has not. As people spend more time online for work and pleasure, business owners recognize the importance of digital marketing to create and keep customers.
Behold Firebase 2.0!
Firebase is a unified app platform for Android, iOS and the web that promises to help “develop high-quality apps, grow your user base, and earn more money”.
Digital Reputation Management: The Performance Marketing Advantage Often Overlooked
Every digital marketing campaign eventually leads to one critical moment: validation. Before contacting your business, prospects search your company name, review your Google Business Profile, browse industry directories, compare reviews, and verify your credibility across the web. If they encounter outdated information, inconsistent branding, or incomplete business listings, confidence quickly erodes. Digital reputation management isn't just about responding to reviews. It's about ensuring your business is represented accurately, consistently, and professionally everywhere customers look. Discover why maintaining your online presence is one of the simplest and most effective ways to improve conversion rates, strengthen local SEO, and maximize the return on every marketing investment.
Migrate Magento to Shopify Without Losing SEO (2026)
How to migrate Magento to Shopify without losing SEO in 2026: full 301 redirect mapping, content parity, structured data, and post-launch monitoring steps.
4 Steps to Easily Increase WordPress User Security
If you use online banking or some other account you’ve probably experienced the need to enter an additional code sent to your email or phone via text message. This additional verification is called Two-Factor Authentication (2FA), or Multi-Factor Authentication (MFA).
Single Sign On Authentication Using a Symfony Framework
Single Sign-On can eliminate friction in the user experience and can be implemented via a Symfony framework for user authentication between websites.