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Why a New Website Often Hurts SEO Before It Helps (And How to Launch One That Wins)

Why a New Website Often Hurts SEO Before It Helps (And How to Launch One That Wins)

Published 7/23/2026
Greg Saint James

A new website should accelerate growth, not reset years of SEO progress. Learn why redesigns often cause temporary ranking fluctuations, how search engines evaluate new content, and the engineering practices that preserve existing authority while building a stronger long-term foundation for organic growth.

Web DevelopmentManagement
Why a New Website Often Hurts SEO Before It Helps (And How to Launch One That Wins)
Planning Your Custom Dashboard Development Project

Planning Your Custom Dashboard Development Project

Published 6/28/2022

Planning your custom dashboard development project? Discover what to look for and how to prepare for dashboard development.

Software
Planning Your Custom Dashboard Development Project
WWDC 2018: Create a Machine Learning model to categorize blog articles with CreateML

WWDC 2018: Create a Machine Learning model to categorize blog articles with CreateML

Published 7/18/2018

One of my favorite announcements at WWDC 2018 was the unveiling of CreateML, a new framework that helps developers create machine learning models using Swift and Xcode.

Software
WWDC 2018: Create a Machine Learning model to categorize blog articles with CreateML
Queue-Aware Batching for Symfony Messenger Transports

Queue-Aware Batching for Symfony Messenger Transports

Published 10/14/2026
Willem Luijt

Queue-aware batching preserves transport boundaries by resolving sender aliases before bulk persistence and grouping envelopes by destination queue.

SoftwareE-CommerceSymfonyPHP
Queue-Aware Batching for Symfony Messenger Transports
How to Fix Your Custom Theme After Magento 2.1.0 Upgrade Breaks It

How to Fix Your Custom Theme After Magento 2.1.0 Upgrade Breaks It

Published 8/31/2016
Yasuhiro Nakano
E-Commerce
How to Fix Your Custom Theme After Magento 2.1.0 Upgrade Breaks It
Celebrating International Women's Day 2019

Celebrating International Women's Day 2019

Published 3/8/2019
Michael C. Phillips

Endertech is proud to employ Women in Tech! Read a bit about our awesome ladies here.

Management
Celebrating International Women's Day 2019
Magento 1 EOL - Migrate to Magento 2

Magento 1 EOL - Migrate to Magento 2

Published 3/27/2019
Sheila V. John

Magento, the popular ecommerce platform has moved on from Magento 1 (M1) to Magento 2 (M2). If you own a Magento 1 e-commerce Store, you must consider moving along and upgrading Magento to the latest version .

E-Commerce
Magento 1 EOL - Migrate to Magento 2
Why Your Software Project Needs Professional Planning

Why Your Software Project Needs Professional Planning

Published 3/8/2024
Gabriel Richards

At Endertech, Planning is the first phase in our methodology for custom software development. The goal of this phase is to produce clear technical documentation that tells the development team exactly what they’re supposed to build, and how.

Management
Why Your Software Project Needs Professional Planning
6 Ways To Increase Your Shopify Average Order Value

6 Ways To Increase Your Shopify Average Order Value

Published 8/23/2022

Looking for ways on how to increase your Shopify average order value? Here are six strategies to increase your AOV and improve the customer lifetime value.

E-Commerce
6 Ways To Increase Your Shopify Average Order Value
Headless Commerce Vs Traditional Commerce Explained

Headless Commerce Vs Traditional Commerce Explained

Published 8/30/2023

Learn the differences and similarities between headless commerce vs traditional commerce, and when to use them.

E-Commerce
Headless Commerce Vs Traditional Commerce Explained
How to Calculate Landing Page Conversion Rate

How to Calculate Landing Page Conversion Rate

Published 8/11/2023

Do you want to calculate your landing page conversion rate? Here are the steps you need to find out your conversion rate and boost conversions.

Marketing
How to Calculate Landing Page Conversion Rate
How to Build Paid Landing Pages That Preserve Organic SEO

How to Build Paid Landing Pages That Preserve Organic SEO

Published 10/5/2026
Gabriel Richards

A practical framework for building paid-acquisition landing pages that align with search intent, protect organic site architecture, and give teams a reliable basis for campaign decisions.

MarketingAIShopifyUI/UX
How to Build Paid Landing Pages That Preserve Organic SEO
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