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SEO Tactics Circa 2018

SEO Tactics Circa 2018

Published 7/13/2018

Just since as recent as 2015, Google has made significant changes to its SEO algorithm with its formula now attaching much more weight to elements such as site security, mobile responsiveness, and site speed than was the case with its SEO formula earlier this decade.

Marketing
SEO Tactics Circa 2018
5 Web Design Rules for Better SEO

5 Web Design Rules for Better SEO

Published 7/9/2019

Learn about SEO fundamentals that your website should implement to give it the best chance to be visible in Google.

Design
5 Web Design Rules for Better SEO
Digital Marketing and Search Engine Optimization (SEO)

Digital Marketing and Search Engine Optimization (SEO)

Published 2/13/2018

Businesses have changed significantly since the 1950s, but the need to engage in effective marketing has not. As people spend more time online for work and pleasure, business owners recognize the importance of digital marketing to create and keep customers.

Marketing
Digital Marketing and Search Engine Optimization (SEO)
Shopify Hydrogen SEO: Features Overview & Customization Explained

Shopify Hydrogen SEO: Features Overview & Customization Explained

Published 6/1/2022

Our guide to Shopify Hydrogen SEO describing how Hydrogen provides smart defaults helping to build fast & customizable storefronts that rank.

E-CommerceHeadlessShopify
Shopify Hydrogen SEO: Features Overview & Customization Explained
Best Magento SEO Tips for Your Ecommerce Website

Best Magento SEO Tips for Your Ecommerce Website

Published 11/20/2023

Magento is a very powerful platform, but it still requires the right SEO settings. Discover the Magento SEO tips and best practices to optimize your site for search visibility.

E-CommerceMarketingMagento
Best Magento SEO Tips for Your Ecommerce Website
Migrate Magento to Shopify Without Losing SEO (2026)

Migrate Magento to Shopify Without Losing SEO (2026)

Published 9/16/2026

How to migrate Magento to Shopify without losing SEO in 2026: full 301 redirect mapping, content parity, structured data, and post-launch monitoring steps.

E-CommerceShopifyMagento
Migrate Magento to Shopify Without Losing SEO (2026)
How to Build Paid Landing Pages That Preserve Organic SEO

How to Build Paid Landing Pages That Preserve Organic SEO

Published 10/5/2026
Gabriel Richards

A practical framework for building paid-acquisition landing pages that align with search intent, protect organic site architecture, and give teams a reliable basis for campaign decisions.

MarketingAIShopifyUI/UX
How to Build Paid Landing Pages That Preserve Organic SEO
What Structured Data Actually Does for SEO and AI Search
Published 10/27/2026
Gabriel Richards

Structured data has a proven payoff in classic search: rich results and more clicks. For AI answers, Google, Microsoft and independent tests point somewhere else. Here's the evidence, and how we structured endertech.com around it.

Web DevelopmentMarketingAIHeadless
What Structured Data Actually Does for SEO and AI Search
Why Boring Reference Content Is Some of the Best SEO You're Not Doing

Why Boring Reference Content Is Some of the Best SEO You're Not Doing

Published 7/15/2026
Greg Saint James

Product pages sell to people who already know what they want. Reference content (glossaries, compliance guides, industry stats) wins over everyone still figuring it out, and gives search engines and AI tools a reason to cite you along the way.

Marketing
Why Boring Reference Content Is Some of the Best SEO You're Not Doing
What Is Search Engine Optimization in 2017?

What Is Search Engine Optimization in 2017?

Published 12/17/2015
Karen D. McRae

SEO in 2017 has evolved far beyond on-page optimization and backlink profiles. Though still foundational, those are merely the table stakes. Beyond achieving the first page of Google results... where else can your brand gain visibility?

Marketing
What Is Search Engine Optimization in 2017?
Why a New Website Often Hurts SEO Before It Helps (And How to Launch One That Wins)

Why a New Website Often Hurts SEO Before It Helps (And How to Launch One That Wins)

Published 7/23/2026
Greg Saint James

A new website should accelerate growth, not reset years of SEO progress. Learn why redesigns often cause temporary ranking fluctuations, how search engines evaluate new content, and the engineering practices that preserve existing authority while building a stronger long-term foundation for organic growth.

Web DevelopmentManagement
Why a New Website Often Hurts SEO Before It Helps (And How to Launch One That Wins)
How to Set Up Jira Project Management Software for Success

How to Set Up Jira Project Management Software for Success

Published 10/3/2017

It takes more than an intuitive design and testable features to make a project successful. Keeping a project within budget and on schedule is important to meet client expectations! However, this cannot be fulfilled without a less glamorous component of software development: project management.

Management
How to Set Up Jira Project Management Software for Success
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