Small Business Technology, Web & eCommerce Insights
Articles & Perspectives
Building a Marketing System That Improves Itself
Gabriel RichardsWe're building a self-improving marketing system. The hard part was not finding one AI smart enough to run marketing. It was designing an organization of humans, AIs, and software that learn together without losing accountability.
What Is GTM Engineering? Connecting Performance Marketing, Automation and Revenue Systems
Gabriel RichardsGTM Engineering—go-to-market engineering—connects performance marketing, supervised automation, and revenue systems so measurement, landing paths, and CRM handoffs tell one story.
Green Scans Aren’t Enough: What Expert Accessibility Audits Catch That Tools Miss
Gabriel RichardsAutomated WCAG scanners can go green while screen-reader shoppers still hit dead ends. Here’s how an expert Converge Accessibility WCAG 2.2 audit—paired with remediation on Hydrogen storefronts—surfaces what SortSite, axe, and Lighthouse miss, and how to triage vendor-owned gaps.
From Floor Conversations to Customers: Guided Selling, Showroom Apps, and Rapora
Gabriel RichardsHow Endertech’s custom showroom systems for large retailers shaped Rapora—a Shopify-native product for smaller multi-location chains that need guided selling, CRM, and Shopify POS. Live at rapora.shop; App Store listing pending.
We Run Our Agency on MCP
Gabriel RichardsMost AI demos stop at chat. We wired Model Context Protocol into the portal we use to run the agency—originally so OpenAI / ChatGPT and our own in-portal assistant could take real actions—then hardened it for day-to-day use.
Best Ecommerce ERP Integration Platforms for 2026
Compare the best ecommerce ERP integration platforms for 2026. Celigo fits supported Shopify-to-NetSuite flows; see when Boomi, MuleSoft, or Power Automate fits.
We Gave the AIs Jobs: Inside Our Marketing Operating System
Gabriel RichardsOnce several AI and marketing systems became useful, the hardest design problem was responsibility: who owns strategy, who gathers evidence, who may execute, which system is authoritative for each fact, and when a human must decide.
Governing AI Planning and Code Execution With Branches, Draft Merge Requests, and Audit Records
Gabriel RichardsAI agents that plan work and propose code need the same gates content pipelines do. Here is how we encode governance in branches, draft merge requests, and audit records—while humans keep merge and publish.
How to Measure WebGL Cold-Start Performance Before Visitors See Your Site
Gabriel RichardsA WebGL homepage experience can create a strong first impression, provided it reaches a stable state before visitors are asked to interact with it. This guide explains a practical cold-start measurement process for Next.js marketing sites.
How much does custom software development cost in 2026?
Custom software development cost in 2026 depends on scope, integrations, migration, and support. Learn what an estimate must cover before you compare proposals.
Ecommerce ERP Integration: Data Ownership and Failure Recovery
Ecommerce ERP integration data ownership starts with field-level rules. Define the source of truth, trace order handoffs, and recover failed syncs safely in 2026.
Keep Custom Shopify Unavailable Messages Through Variant Changes
Jonathan AndersonSome Shopify catalogs use custom unavailable messages for showroom and pickup-only variants. Here is how we preserved those messages across variant changes by reading the server-rendered button label.