Headless CMS Solutions

Content & Code, Decoupled for Scale

Decoupled content and storefront architectures built for flexibility and scale, with editorial freedom, structured models, and frontends that stay fast.

Plan a Headless Program See Headless & CMS Work

When Headless Fits

When the CMS and presentation layer need different release cadences.

Monoliths work until marketing velocity, multi-channel reuse, or performance budgets force a seam between content and rendering.

Editors blocked by deploys

Publishing waits on engineering releases or breaks production.

Omnichannel reuse

Same content must power web, app, email, and retail screens.

Performance at the edge

Global audiences need static and edge rendering patterns.

Developer experience

Teams want typed content, previews, and local dev that mirrors prod.

Governance & workflow

Roles, approvals, and localization at scale.

Integration load

Content must reference products, people, and locations from other systems.

Composable Delivery

We ship headless programs editors can actually run.

Preview, validation, and guardrails so freedom doesn't mean chaos.

Established Technical Partner

Two-plus decades shipping web platforms across industries and stacks.

Senior-Led Delivery

Engineering and architecture leads stay on the project after the pitch.

One Accountable Team

Strategy, design, engineering, and support work from the same plan.

How We Deliver

Model content first, then frontends and sync.

We align on content types, relationships, and preview before framework debates steal the air.

Content modeling workshop

Types, fields, references, and localization needs.

CMS selection or tune

Fit check against workflow, roles, and integration requirements.

Frontend integration

Next.js, Plasmic, or other renderers with ISR/SSG patterns.

Migration & cutover

Phased content moves with validation and rollback.

Relevant Work

Headless CMS and composable launches.

Headless and composable builds selected for editorial workflow, performance gains, and multi-channel reach.

Mattress Retail - Omnichannel

Mattress Warehouse: Headless Shopify & Sales Rep App Boosts Omnichannel

Endertech helped Mattress Warehouse replace an underperforming Shopify store with a headless Shopify Hydrogen site, a custom middleware bridge to STORIS, and an in‑store Sales Rep App for 300+ stores—creating a more reliable, scalable foundation for ecommerce and omnichannel sales.

View case study

Typical Stack

CMS, CDN, and modern web frontends.

Contentful, Sanity, Strapi, Plasmic CMS patterns, and custom APIs matched to your team.

Headless CMS

Schema, webhooks, and editorial previews.

Next.js & React

App Router, data fetching, and caching discipline.

Plasmic

Visual editing with code components when that fits.

Search & personalization

Optional layers that stay decoupled from authoring.

Asset pipeline

Images, video, and responsive delivery.

Governance

Validation rules, reference integrity, and staging flows.

Ways to Work Together

Assessment, build, migration, or enablement.

Start with the slice that matches your replatform risk and editorial readiness, from architecture review through team training.

Architecture assessment

Options and total cost view before you commit.

Greenfield build

CMS + frontend from zero with phased content.

Replatform

Move from legacy CMS with content QA gates.

Team enablement

Training and docs so editors own day-to-day.

Start With the Problem

Headless on the roadmap and need a partner?

Tell us about the channels, editors, and performance goals. We'll help you structure the program.

Plan a Headless Program See Headless & CMS Work