Blog <Design, Marketing>
The Logo Comes Last: Developing an Effective Brand Identity
My design team and I recently had the exciting opportunity to develop the brand identity for a new product from scratch. When our client, Global Electronic Technology, approached us with this project, their new product didn’t even have a name yet.
The 4 Types of Software Maintenance
The life of your software does not end when it finally launches. In reality, its life has just begun. Software is always evolving and it is never finished as long as it is used; partly to accommodate for the ever changing world we live in.
Blog <Design, Development>
CSS FlexBox Intro
FlexBox is the best tool to create a grid-like layout with CSS. Better than TABLE tags, better than inline-block DIVs !
Get the Most From the Web Designer You Hire
Backing up a little to before when you actually hire a designer, spend some time and take a close look at their portfolio of work.
Managing Remote Offshore Software Development Teams
Working with remote teams seems like a daunting task, but really can be as efficient as managing an in house team. If managed correctly, this type of remote team model can be very beneficial to your business.
Introduction to MongoDB
“NoSQL” has been a big buzzword in recent years within web application circles…how can there be a database with no SQL?
WordPress Custom Post Types
Wordpress is an open source content management system that allows developers to create a wide array of plug-ins, themes and widgets. One of the core pieces in Wordpress is creating Custom Post Types. A Custom Post Type is an easy way to organize and create data that is stored in the database.
Laravel Homestead is a prepackaged Vagrant box and configuration that can be used for PHP development. The box itself includes all of the essentials for rapid web development.
Blog <E-commerce, Marketing>
Maximize Your Conversion Rate
Many online stores are functionally sound, but ineffective at producing sales. The conversion rate of an eCommerce site is the rate at which its visitors become purchasers. An effective online store not only makes goods available, it promotes the desirability of those goods and encourages visitors to acquire them.
As a percentage of U.S. retail sales, eCommerce is growing and has been for many years.
Will your business be positively or negatively impacted by this trend?