From Floor Conversations to Customers: Guided Selling, Showroom Apps, and Rapora

How Endertech’s custom showroom systems for large retailers shaped Rapora—a Shopify-native product for smaller multi-location chains that need guided selling, CRM, and Shopify POS. Live at rapora.shop; App Store listing pending.

Inventory-Aware Shopify Sync: Making “Available to Try” Location Data More Reliable

A Symfony-based ecommerce middleware enhancement uses both STORIS condition codes and positive on-hand inventory to publish reliable “Available to Try” location IDs to Shopify variant metafields.

Create a Shopify Store-Aware Conversational Chatbot

We turned a basic Shopify custom app install into an immediately useful, store-scoped AI chat experience. This deep dive walks through our OAuth flow, tenant/shop mapping, AI orchestration pattern, guardrails, and operational hardening so each merchant lands in an intelligent chat already aware of their store.

Single Sign On Authentication Using a Symfony Framework

Single Sign-On can eliminate friction in the user experience and can be implemented via a Symfony framework for user authentication between websites.

Using AI to Accelerate and Enhance Test-Driven Development

Edge Computing with Fastly CDN and Varnish VCL for Authenticated Requests

We remain excited for edge computing possibilities like Fastly to keep gathering traction along with the internet continually evolving to being more decentralized.

The Customer Journey Series Pt 3 – Talking to a Software Development Company

This is the third part to our Customer Journey article series. We share ideas about engaging with a software development company and what topics you shouldn't look over.

Is Magento Still Viable in 2026? Yes, With Caveats

Magento remains viable in 2026 for complex catalogs and B2B sites, but Open Source needs dev support and Adobe Commerce carries real licensing overhead.

The Customer Journey Series Pt 2 - How to Find a Software Development Company?

This is part two of our Customer Journey Series - How to find a Software Development Company. Here's some steps to finding your best option.

Modernizing an Insurance Data Model Without a Big-Bang Migration

A practical approach to evolving auto-insurance data: introduce dedicated tables for new policies, retain legacy records as-is, and migrate APIs, reporting, and search in controlled phases.

Designing Recoverable Shopify Syncs: From Failed Batches to Targeted Retries

Reliable Shopify integrations need more than background jobs and retries. This article explains how object-level recovery messages, safe GraphQL slicing, and focused test coverage make inventory, metafield, and variant synchronization easier to diagnose and recover.

We Gave the AIs Jobs: Inside Our Marketing Operating System

Once several AI and marketing systems became useful, the hardest design problem was responsibility: who owns strategy, who gathers evidence, who may execute, which system is authoritative for each fact, and when a human must decide.